By now you have probably heard that in an effort to streamline its core business and be more efficient, Cisco is engaging in a restructuring that includes discontinuing its consumer oriented Flip video-camera division. Cisco ‘s focus has been on network, routers, and switches – the backbone of the Internet – where it continues to be the market leader. In recent years Cisco entered the video conferencing market with its line of TelePresence products and the subsequent acquisition of video conferencing manufacturer TANDBERG. We believe Cisco’s narrowed focus on B-to-B video conferencing will benefit the unified communication industry and customers alike because Cisco is a powerhouse with a proven track record of success with its products. Cisco’s management team clearly understands the necessity of video conferencing for the business world – and its focus on this and other lines of unified communication (UC) products will allow resellers to continue to deliver only top-tier business solutions to their customers.