Video conferencing benefits managers of remote workers in several ways, including strengthening relationship through face-to-face communications. But what are some other ways managers can use video to increase motivation among geographical dispersed teams?

Collaborative goal setting.

Participation in the goal setting process increases both employee commitment and goal attainment as employees accept greater ownership and responsibility. During this process, managers should make sure goals and incentives are aligned with the firm’s overall mission and goals. For example, paying a bonus based on quantity of work produced is counterproductive if the firm’s goals are based on quality of work produced.

After goals have been set, managers should review performance on a quarterly or even monthly basis. Periodic feedback about progress improves performance and accomplishment of goals because potential issues or areas for improvement are addressed rather than put off until the next review period.  This allows employees to immediately correct their actions thereby increasing performance. Additionally, periodic reviews allow managers to strengthen relationships with their team members through open and honest communications.

Here are a few additional tips regarding goals:

  1. Difficult goals produce better performance but people may abandon goals they perceive as impossible.
  2. Specific and measurable hard goals are more effective than “do your best” goals.
  3. In teams, individual goals can produce negative results as employees become more competitive and less cooperative.

The last piece of the puzzle revolves around possible incentives for achieving goals. While monetary bonuses are typically the “go to” choice; they are not always feasible nor the most effective in motivating employees. Studies have shown that when tasks become more complicated individuals are more motivated by the opportunity to work on more challenging projects than a monetary reward. An interesting video from RSA Animate goes into a little more detail about the surprising things that really motivate us.

The bottom line is, encourage participation in the goal setting process and get creative when developing rewards. Not only will productivity and performance improve, employees will be happier and more fulfilled with their job.