Social collaboration, a combination of social media, visual collaboration and unified communications, is becoming a significant trend in business today. When used together, these technologies can improve products or processes and ultimately drive true innovation which has a direct impact on a firm’s bottom line. This is the second post in a series discussing the benefits of social collaboration. For part one click here.

Collaboration technologies are continuously evolving and creating new ways for employees to interact with each other; both formally through WebEx and telepresence meetings and informally though IM or video chat. When employees interact with each other, they not only catch up on their personal lives but discuss different ideas or share tips and tricks. This type of social collaboration results in a type of knowledge sharing that can not only increase productivity but increase employee satisfaction.

The most effective organizations have a variety of employees with a wide range of expertise; from marketing and finance to information technology and operations management. Sometimes the best ideas are created through the most informal interactions, when employees are merely catching up with one another. Social collaboration, and the subsequent knowledge sharing, can assist with problem solving or create a more efficient process by simply providing a different point of view.

For example, a few weeks ago I was catching up with one of my colleagues and she began saying how frustrated she was with this new project. Essentially, she was completing a manual process in Excel which was not only time consuming but rather boring. Having a slight obsession with Excel, I offered to take a look to see if there was a way to make it easier. A few minutes later, I showed her a simple formula that allowed her to automate part of the process. Not only did this save her several hours of time over the course of the project, it saved her sanity by allowing her to focus on more engaging activities.

Additionally, social collaboration can spark a creative moment that leads to a product improvement or a new way to position and differentiate a service. Garnering information from people with different backgrounds or expertise can give employees the fresh perspective they need for a breakthrough idea. This can enhance both the employee and the firm’s effectiveness by ensuring they are engaged in the right activities.

Finally, allowing employees to easily interact over instant messaging and chat; then effortlessly switch to web or video conferencing helps increase employee satisfaction. By nature, humans are social creatures and crave interaction with others. Spending five minutes to discuss the weekend or the latest sports win allows employees to relax and ultimately recharge their batteries. As a result, they are more focused during meetings or when completing their individual tasks which leads to better ideas, better products and a more efficient organization.

This post is part of a series covering the benefits of social collaboration within an organization.

Part One: The Rise of Social Collaboration
Part Three: The Power of Business Partnerships
Part Four: Using Collaboration to Increase Customer Lifetime Value