Collaboration, team work, relationships and communication; these are some of the latest buzzwords in business today. Companies are not only embracing the collaboration era but looking for ways to enhance communication and strengthen relationships between colleagues, business partners and even customers.

The result: video enabled organizations.

The benefits of video conferencing are undeniable and technological innovations have made video more accessible and easier to use than ever. As a result, organizations are adopting visual collaboration solutions at a rapid rate. However, while some organizations are creating a competitive advantage with stellar results; others see the equipment slowly collect dust.

So, what makes the difference between the two outcomes? How can an organization ensure a successful video implementation?

Simple, effectively manage the implementation and build a video culture.

Unfortunately, this is easier said than done as organizations tend to underestimate the amount of time and planning required to effectively manage a video implementation. A company must consider the impact the technology has on the interrelated subsystems within an organization; including the behavioral subsystem (the people), the structural subsystem (the process), and the technological subsystem (the equipment).

An integrated approach to adoption must be used as the impact of a new technology reaches beyond the equipment, affecting the people and the process within an organization. Failure to consider these inter-dependencies can result in significant resistance and even abandonment of the solution.

To dig deeper into this trend and understand some of the best practices and key areas to consider, download our new white paper.