Fashion is considered an art form to many people and New York City’s semi-annual Fashion Week is the event of the season. More than 500 fashion shows attract over 230,000 attendees as people gather from around the world to view the latest creations from New York’s top designers. In fact, according to a statement from NYC Mayor Michael Bloomberg, Fashion Week generates an economic impact of $865 million annually.
The pressure to produce and present high-quality, unique garments is felt by everyone from the designers to seamstresses, fabric providers, models and modeling agencies, and more. Fashion changes faster than almost any other industry; therefore, the ability to produce the right designs with the right quality at the right time is critical for success.
It’s no wonder that design houses, like Tommy Hilfiger, are turning to video conferencing solutions to support their operations. Communicating with seamstresses and sending fabrics and designs back and forth can become cumbersome; not to mention expensive, when using an international courier. Telepresence solutions eliminate many of these challenges by allowing designers to stay in contact with suppliers all over the world.
With high definition systems, designers can see the quality of fabrics and clothing samples down to the actual stitch. They can browse fabric rolls and choose prints as if they were walking through the warehouse resulting in a quicker selection process. Since the feel of fabric is of utmost importance, samples of selected fabrics can then be sent to the designer for final selection and approval.
After fabrics have been selected, samples of the clothing designs must be created by seamstresses. Telepresence allows designers to give directions while seamstresses pin alterations in real-time to ensure the garments align perfectly with their vision. The misinterpretation of comments and alterations from communication or cultural barriers can be avoided. Plus, it significantly reduces the cost and time of sending samples back and forth reducing the time required to finalize designs and get them into production.
While clothing collections are the spotlight of Fashion Week, there is just as much to do when planning a show. Selecting the right models is critical to ensure the collection is displayed properly. In addition to proper fit, skin tone must accent garment colors for optimal impact. Design houses can use video to pre-screen models in the same way corporations use it to screen job applicants. As a result, designers can easily approve model selection while finishing the last minute details of their collection.
In the fast-paced and ever changing fashion world; designers must find new ways to stay in touch with consumer needs and create collections in an efficient and effective manner.