In the wake of Hurricane Sandy, now dubbed Superstorm Sandy, many organizations are taking a second look at their business continuity plan. This storm knocked out power to over 90% of Long Island and all of lower Manhattan leaving many businesses vulnerable. New York is a major hub, as well as a headquarters for many corporations so losing power for an extended period of time can have drastic effects throughout an entire corporation.

For example, if an organization’s video conferencing and unified communications infrastructure was hosted at a site with zero power, the entire organization would have been unable to use the tools. In New York, contingency plans failed as backup generators were destroyed due to unprecedented flooding; plus a gas shortage left many without the fuel necessary to run their generators.

The results can be damaging for any organization. While customers in the surrounding area will be more than sympathetic, customers located thousands of miles away may not be as understanding. Why should a natural disaster in New York affect customer service in California or Tokyo? Therefore, it extremely important to have multiple layers of redundancy built in to an organization’s platform.

With our headquarters on Long Island, IVCi faced several challenges from flooding and impassable roads to neighborhood destruction and more downed power lines than one should ever see. However, multiple contingency plans prevented our Managed Video Experience (MVE) customers from missing a single meeting. Temporary operations centers were set up and customers were able to communicate with our MVE team via public IM or an alternate telephone number until power was restored to our headquarters location.

Cloud services provide an additional layer of security as infrastructure is typically hosted in multiple state-of-the-art data centers in multiple locations. If one data center goes down, there are still several others to handle the load of video meetings. IVCi hosts the infrastructure for MVE across the country and the world. Data centers are designed to withstand storms and power outages like those presented with Sandy. As a result of this, IVCi was able to immediately move into redundancy mode and continue to serve our customers.

Additionally, the MVE team proactively reached out to sites that were located in the North East and offered free use of our Mobility Experience which allowed individuals affected by a loss of power to connect to a video conference via their smartphone or tablet. As a result, every single meeting scheduled since Sandy terrorized our town continued as originally planned.

If your organization was in the path of Sandy, did your video conferencing go down? Were you able to continue business operations despite the storm? Bottom line, IVCi’s MVE provides a consistent, uninterrupted experience. Video conferencing has become a mission critical application within organizations and cloud services can ensure continuity no matter what the circumstances may be.