As the need for collaboration grows, the video conferencing industry provides. Microsoft and Accenture have published survey results showing that the oil and gas industry has looked to video conferencing as a solution for major problems within the industry. Accessing information at anytime from anywhere is a key factor in business success, and having the ability to share data and communicate in real time provides major benefits.  As a result, the need for video collaboration in this industry is steadily increasing as workplace dynamics continue to change.

Approximately 200 oil and gas industry professionals including engineers, mid-level and executive management, business unit heads and staff, project managers and geoscientists, were candidates for completing Microsoft and Accenture’s online survey in order to determine how video conferencing has affected the gas and oil industry. Results show that the percentage of oil and gas professionals that are collaborating is increasing, and 35% have spent more time collaborating. Social networking has also become a major business collaboration tool as well, and is growing each year. Results of the survey also show that instant messaging and social networks are the most popular social media tools for business collaboration, and the usage of internal company social networks has increased.

Video conferencing has been a definite solution for the problems that this industry faces. Problems, such as a lack of skills and an aging work force, make it difficult for this industry to stay modern and keep up. Younger generations don’t have the skills and experience needed to maintain the industry. There are also issues with breaking workflow and challenges involving knowledge sharing. Video conferencing has allowed these issues to dissolve, as collaboration allows users to share information in real time and creates an outlet for easy communication.

While many companies find that video conferencing is a solution, about 30% of the companies surveyed are still hesitant about the technology and restrict its usage, leading employees to be weary of using social tools in the workplace. However, 40% of employees surveyed feel that there is not enough teamwork among employees and social tools drive collaboration. The survey has also shown that there are distinct differences between counties, sectors and genders relating to productivity.

Every company utilizes their tools in different ways. Some feel that video collaboration will make them more successful, while others may not. However, the majority of companies that participated in this survey have realized the benefits of video conferencing and are integrating it into their daily business routines, thus improving collaboration, speeding up customer response and assistance, and creating a new competitive advantage.