Author Archives: Adam Kaiser

My “AH-HA” Moment in Video

May 23rd, 2012 | Posted by Adam Kaiser in Telepresence | Use Cases | Video Conferencing - (0 Comments)

“You can have brilliant ideas, but if you can’t get them across, your ideas won’t get you anywhere.” - Lee Iacocca

The Overlooked Benefit of Video

As a manager in the marketing department I have the opportunity to oversee a team of people who are all dedicated to helping push the power of video and its advantages across several industries.

Part of the marketing process includes coordinating campaigns and messaging across multiple locations. Creative ideas also need to continuously flow back and forth.  As a result, I am on video with several of my remote team members multiple times during the day.

What struck me this week is that I don’t even realize that I am speaking to someone who is thousands of miles away.

The power of video has made it possible to bring the entire marketing team together (located across three time zones and four states) and brainstorm ideas as if they were all sitting right next to me.  I can’t count the number of times a light bulb has gone off for me or a member of the team and I’ve seen that “AH HA” moment right in front of me, in glorious HD video.

It is very easy to get lost in the technology and its practical use cases; such as capturing a remote deposition, monitoring a manufacturing line, or managing a sales team. But what we cannot forget is the power of video to unify people and ideas.  When a team is able to come together and share their ideas there comes a point when a great idea or thought can take on a life of its own.  The idea itself becomes something even more powerful when everyone “gets it.”

Calculating the financial ROI of a VC/UC investment is certainly important. But when thinking about what you currently get out of your video conferencing investment or what you could get out of the technology, do not forget to include the human factor. This technology can break down barriers for your remote teams and allow them to work as a collective unit, in a way you never thought possible.

What’s My Motivation?

May 17th, 2012 | Posted by Adam Kaiser in Use Cases | Video Conferencing - (0 Comments)

“Motivation is the art of getting people to do what you want them to do because they want to do it.” – Dwight D. Eisenhower

There are several applications for video conferencing across different industries; manufacturing, healthcare and retail to name a few. There is one use case, however, that is universal throughout any organization, in any industry. 

The need to motivate your team. 

With so many pressures across the organization, it can be difficult to find the time to provide the motivation that your employees need.  A small initiative can help inspire a team to work through a tough project while a large, company-wide initiative can help build camaraderie.   Additionally, it can be difficult for organizations with several locations and remote workers to maintain team spirit and to motivate the business as one unit.

How can video help?  Think about these creative uses to help inspire your team:

  1. Happy Halloween! – Connect all of your remote sites via video and have a costume contest.  Each participant can “model” their costume and employees can vote for their favorite.  It’s a lot of fun and gives people the opportunity to poke fun at each other. What can be more motivating than a company that gives its employees the opportunity to have some fun at work?
  2. Kudos – At the end of a particularly successful quarter, the President/CEO can record a message to congratulate employees and update everyone on the latest developments across the organization.  A recorded message is a great practice for the end of each quarter as knowledge about how the company is doing can be motivating for employees.
  3. Virtual Water Cooler – It can be challenging for employees who do not work in the office to feel part of the team and company.  Setup a video system in the cafeteria near a water cooler and keep it connected to other locations.  Now people can have the same ad-hoc conversations about family, their weekends, etc. over video.  This type of office camaraderie can go a long way!
  4. Holiday Party – Many organizations have holiday parties around the winter season and, for the most part, this party occurs near headquarters.  But what about those who work in other locations and cannot attend?  Bring a video system to the party and keep it running the whole night.  Those on the remote side can chat with the party goers and even rock along to Livin’ On A Prayer by Bon Jovi!

Motivation cannot be measured.  However, utilizing video to make everyone feel a part of the team will result in a measurable gain in productivity and help your employees perform at the highest level possible.

All Dressed Up and No One to Video

May 9th, 2012 | Posted by Adam Kaiser in Telepresence | Use Cases - (0 Comments)

It seems like everywhere you look some analyst is saying video conferencing has hit a tipping point and its usage is skyrocketing.  The technology continues to improve while the cost of entry continues to decrease, which is great news for just about anyone who needs to communicate with people in other locations.

What happens though, when an organization finally decides to pull the trigger?  It partners with a solution provider, picks a technology or manufacturer, sets a budget, and implements.

Great! Now it’s time to watch the investment pay for itself as members reap all of the personal and business benefits video has to offer.  Or, maybe not?

One key piece of the implementation puzzle that cannot be taken for granted is the need to promote the use of video within an organization.  It is crucial to design a usage that is tailored towards the needs of end users and the organization’s overall goals.

A good roll-out should begin with a communications plan that outlines how video should be marketed internally.  Key components of this communications plan include:

  1. Program Goals
    In most cases this will be as simple as “to successfully deploy video by creating awareness and excitement while driving user adoption.”
  2. Key Messages and Objectives
    • Why should employees use video?
    • What previous perceptions of video technology need to be addressed?
    • What corporate initiatives are connected to video (going green or sustainability programs)?
  3. Marketing Vehicles
    What media/technology/events will be used to get the word out? (Email, launch events, internal video messages, etc.)
  4. Timeline
    What is the overall roll-out timeline and structure for the program?

With a comprehensive communications plan in place, it is vital to obtain executive sponsorship of the plan. In most cases, any events associated with the video roll-out should include executive participation (launch parties, demos, etc).

The final piece to the puzzle is ongoing marketing. It is not enough to simply announce the launch; a continuous effort must be made to provide updates, additional training, and success stories.  If the internal communications effort is consistent and continues to showcase the value of video, usage and adoption of video technology will skyrocket!

IVCi’s Telehealth Solutions, Live at ATA 2012

April 30th, 2012 | Posted by Adam Kaiser in Healthcare | IVCi | Use Cases - (0 Comments)


This year’s American Telemedicine Association Exposition kicked off last night with the latest in developments in the world of Telemedicine and Telehealth.  IVCi is exhibiting at booth 545 and this morning unveiled it’s new Telehealth cloud offerings.  These services are all about increasing the quality of care a patient can receive, no matter where they are.  Combining the best in hardware solutions with cloud based services, IVCi is able to provide any-to-any connectivity for patients, doctors, administrators, and more.

If you are attending the show, please come by booth 545 to check out what we are doing!

Additional Resources:

Press Release – IVCi Debuts Telehealth Cloud Solutions at ATA 2012
Brochure – IVCi Telehealth Solutions

See You in the Cloud!

April 26th, 2012 | Posted by Adam Kaiser in Cloud Services | IVCi - (0 Comments)

IVCi is excited to announce the Video Collaboration Cloud! The VCC represents a continued evolution of our cloud based video services and encompasses a suite of offerings that extend the reach of visual collaboration to anyone, anywhere, on any device.

The VCC includes five services:

Managed Video Experience
Mobility Experience
Public Room Experience
UC Experience
Unified Video Travel Experience

The true value of these services is how they fit together to optimize and extend the reach of collaboration within an organization. Participants are able to focus on the business matters at hand; rather than making the technology work.  In the end, the VCC allows organizations to drive both innovation and profitability by unifying people and ideas effortlessly.

Additional Resources:
VCC Press Release from IVCi