Author Archives: Adam Kaiser

The finance industry, now recovering from the worst crisis it has faced in decades, still faces challenges that must be addressed in order to ensure stability into the future. Banks and other financial institutions are restoring consumer confidence by cutting business costs, implementing processes to become more efficient, restructuring and consolidating distributed work forces, and undergoing reorganization efforts.

IT divisions of banks are embracing leading edge technology, including unified communication (UC) solutions, as part of the effort to address many of these challenges. UC systems utilize integrated visual collaboration, audio conferencing and data sharing capabilities to improve communication among remote parties. UC solutions are prevalent within the finance industry and are used to improve:

  • Customer service and support:  Bank customers who visit branch locations are provided access to services and subject matter experts that may only be available at headquarter locations. Support is provided in real-time, with face-to-face transactions that create a collaborative environment.  As a result, the branch is turned into a robust sales channel that is more responsive and able to offer additional products and services.
  • Internal communication and productivity: Video and UC solutions improve and streamline internal communication by establishing a more personal connection among employees in disparate branch and office locations; when information is shared readily and easily, the level of productivity is increased and bank profitability is improved.
  • Corporate training: Video conferencing and streaming facilitates new hire training and education on new financial vehicles by providing consistent information to all participants, at one time, regardless of location. Video reduces the costs associated with transporting training personnel to locations on site; users can receive training sessions delivered via desk top and mobile applications. Sessions can be recorded and archived for later viewing.
  • Recruiting and retaining talent: Video assists the screening process by reducing the need to meet with remote candidates in-person for initial interviews; video provides enough clarity to aid the decision making process and determine who moves on to the next round. Additionally, by creating an efficient and productive environment, video and UC solutions help financial institutions build their reputations within the industry, which works to retain top talent.

Visual collaboration technology, when combined with cloud-based managed services, creates a meeting experience so realistic, bank customers and employees will instantly feel as though they are participating in an-person meeting or training session.

On March 29th, IVCi hosted a webinar presented by Aberdeen that focused on understanding the true business benefits of video conferencing and visual collaboration as well as how small to medium business have embraced this technology. Hyoun Park, analyst, offered some compelling data about how SMB organizations have been able to derive significant ROI from their investment and driving usage and adoption.

WEBINAR RECORDING:

SLIDES PRESENTED: 

Your company probably ranks its ability to deliver outstanding customer service as an essential part of the business. But how likely is it that your clients are actually experiencing the level of customer service that you want to them to receive? If you are interested in transforming an average customer service experience into a truly exceptional interaction that customers will remember (and keep them coming back), consider implementing a visual collaboration system as part of a unified communications (UC) solution.

UC solutions, including video conferencing applications, facilitate face-to-face communication by creating life-like, virtual meetings, and can be an effective way to improve the interactions clients have with your customer service and sales teams. Video can instantly improve the customer service experience in many ways, including:

  • A more personal interaction with help desk and customer call center personnel, resulting in quicker problem resolution time and enhanced trouble-shooting.
  • Access to subject matter experts who can better address technical and product related questions.
  • Efficient training of customer service and sales teams, resulting in more informed discussions with customers.

Visual collaboration technology, when combined with cloud-based managed services, creates a meeting experience so realistic, your customers will instantly feel as though they are in the same room with the service agent or sales rep. The resulting interactions will blow away the competition, who is most likely using audio-only conferencing and is therefore lacking the in-person benefits properly implemented video technology provides.

Video Conferencing adoption continues to accelerate at an amazing pace and organizations throughout the world are taking advantage of this technology to save costs, streamline their business operations, and bring remote teams together like never before. Previous, however, video conferencing was limited to larger organizations with greater budgets and more staff to manage it.  Now as the technology has simplified and the costs associated with getting started have lowered, small to medium businesses can now enjoy these same visual collaboration technologies.

Join Aberdeen Analyst Hyoun Park and IVCi on March 29th at 2 PM Eastern at a webinar that will show you how small and mid-sized organizations successfully defined, identified, and achieved ROI on video.

In this webinar, we will ask a few key questions including:

  • How are room-based, PC-based, and mobile video solutions being used?
  • What is more important for a video conferencing deployment that provides value: purchasing technology or building culture?
  • What is the best way to cut travel costs and take advantage of video?

Sign up today!

Video Conferencing for Business Success – The SMB Guide to Video Conferencing
[Click here to Register]
Date: Thursday, March 29, 2012
Time: 2:00 PM EDT (US)

Top sales people know the secret to success lies in building relationships with their clients. However, in today’s competitive business environment, customers have the ability to research and learn about almost any solution, often before a sales person has a chance to start a conversation. So what is the value that sales professionals can bring to the customer’s buying cycle, and how do they get the opportunity to demonstrate this value in the information age?
The answer lies in the role a sales professional must now play – the role of consultant, trusted adviser, and industry expert. By truly understanding the client’s unique needs – identifying their goals, objectives, and processes, a sales person may begin the process of relationship building. This process requires time, persistence, and many face-to-face discussions.

Video Conferencing Delivers Efficient Face-to-Face Communication
Since relationships can only flourish with personal, one-to-one communication, sales professionals may face certain challenges when attempting to meet in-person with their customers. For example, a sales territory may span the length of several states. How does the sales person efficiently meet face-to-face with multiple clients who may be miles away, without investing heavily in time and money on travel? In addition, to assist with technical and other questions that may lie outside of a sales person’s area of expertise, a subject matter expert may be called in to talk with the client. How can this be easily accomplished when the expert is located in another part of the country or overseas?

Successful sales professionals address these challenges with video conferencing and unified communications (UC) technology. Visual collaboration, when supported by a cloud-based managed service, produces measurable results that can be realized almost immediately with travel saved and increased productivity. It allows sales people to more easily meet in-person with customers, maintain relationships with sales managers and vendors, and attend manufacturer or sales related training sessions. It is an efficient way for sales professionals to reach sales goals each quarter, while also making time for family and friends amidst a hectic schedule.