Author Archives: Lisa Avvocato

The Benefits of Video Enabled Focus Groups

March 14th, 2014 | Posted by Lisa Avvocato in Use Cases | Video Conferencing - (0 Comments)

Keep Your Customers In Focus

Focus groups have been around for years; they provide companies with valuable insights on the viability of products, services, marketing campaigns and more. However, the time, effort and costs associated with holding focus groups have traditionally been high. In order to get the wide range of opinions required, organizations need to hold multiple focus groups across multiple geographic regions. Previously, there was no real way to quickly connect to various demographic & geographic consumers.

Enter video conferencing.

Organizations can now connect to consumers like never before. Informal chat sessions along with formal focus groups can easily be held with the click of a button. All consumers need is a personal computer and a webcam.

Here are just a few ways organizations can utilize video conferencing solutions to conduct market research:

Real-Time Feedback: Brands can connect to current product users to find out what they love about the product, what needs improvement or what features they can add. This can be done on a one-on-one basis or in larger groups.

Preview a Marketing Campaign: Brands typically test movie trailers and other advertisements before going to market. Video solutions allow these organizations to show advertisements to a group of individuals then view reactions and hear responses in real time.

Test Market Viability: Before spending a significant amount of money on R&D, organizations can test concepts by presenting ideas and mockups to potential buyers. This allows them to nix most likely unprofitable products before a significant amount of time and effort goes into product development.

Focus groups can provide numerous insights on products and market trends and utilizing video solutions can provide faster, more economical access to consumers. Video provides the face-to-face benefits of a traditional focus group without the time and cost associate with traveling to a specific location. Brands can access a multitude of consumers with a wide range of demographics and geographic areas right from their corporate office.

Call-Control-Blog-Header

What is Call Control?

Call control, by definition, is the process used in communication networks to connect, maintain, route, and terminate connections between endpoints. It is a tool by which organizations can achieve different features or results.

What Does Call Control Do?

Call control provides intelligent traffic and routing and is required for communication beyond point-to-point IP dialing; meaning you have to remember and then enter a 12 digit IP address to connect over video. Here are the tops ways call control can enhance an organizations collaboration environment:

  1. Enable External B2B & B2C Collaboration: Call control provides an easy and secure way to connect with business partners and customers located outside of the network. It allows internal users to stay behind a firewall while still connecting over video allowing users to connect with anyone.
  2. Mobile & BYOD Communication: Call control allows voice or video calls to be routed to multiple devices simultaneously. For example, a call can ring on my desk phone, desktop client and iPhone and I can answer on the device I have available. If I am at my desk I can answer via my desk phone, at home I can answer via my desktop client, and if I’m on the road I can answer via my mobile phone. This eliminates the need for multiple phone numbers.
  3. Unify Disparate Communication Platforms: Call control provides a link between voice, video, IM & Presence clients and allows users to collaborate seamlessly among these applications. For example, colleagues can initiate a conversation through IM then switch over to an audio or video call with the click of a button.
  4. User Friendly Dial Plan: Instead of dialing a phone number or video IP address, users can simply click on name and automatically connect to the call. This can be formatted in a name@company.com address for external video calls and can be added to a global phonebook for internal users.

How Do I Get Call Control?

Call control is not a box with a vendor’s name on it; it is a process that can be performed by several different types of architecture. Determining call control technology depends on the use case and application. Ask yourself the questions below:

  • Do you have existing video endpoints or are you looking to purchase them?
  • Do you wish to communicate with business partners and customers who are external to your network?
  • What are the call patters? Are they point-to-point or multipoint?
  • Do you use IP, H323ID/Alias or SIP URI Dialing?
  • Are voice and video platforms integrated? Is this an objective?

Based on the answers to those questions, a visual collaboration technology partner can recommend the appropriate device. These can include Cisco BE6K, Cisco Collaboration Edge, Polycom Cloud Axis and Polycom DMA.

If you’re interested in learning more about call control or how IVCi can enhance your visual collaboration or unified communications experience tweet us @IVCiLLC or click here to send us an email.

The Expanding World of Telehealth Webinar

March 3rd, 2014 | Posted by Lisa Avvocato in Healthcare | Video Conferencing | Webinars - (0 Comments)

Healthcare delivery continues to evolve and change as new technology and regulations come to light. Telehealth has come to the forefront as the new paradigm for healthcare in many clinical situations.

Join IVCi and Avizia for one-of-a-kind live video event that will reveal the:

  • Best practices for adoption of telemedicine.
  • Expansion of telemedicine into new service lines & trends of innovation.
  • Many uses of telemedicine for prevention based applications.​

​After the presentation you will experience a live video demonstration of how these technologies can come together in a real clinical setting.

Space is limited so reserve your spot today!

The Expanding World of Telehealth
[Click here to Register]
Date: Tuesday, March 11, 2014
Time: 2:00 PM Eastern / 11:00 AM Pacific (US)

register

See Social Media From A New Perspective

February 28th, 2014 | Posted by Lisa Avvocato in Audio Visual Integration | Cisco - (0 Comments)

Social media and content marketing are two of the hottest trends in marketing today. Not only can consumers interact with brands and products in an informal setting, they can conduct research, connect with other users and provide both positive and negative feedback and experiences. Unfortunately, this produces a significant amount of data, Big Data as it’s come to be known, which can be extremely difficult to monitor and track.

The ability to organize, prioritize and ultimately analyze this data in a visualized manner can provide tremendous advantages for organizations including valuable insight into trends that may otherwise remain undiscovered. This also allows brands to respond in real-time to support requests or negative experiences, drive brand engagement, and simply interact with consumers and a fun and informal atmosphere (think Marc Jacob’s Tweet Shop during New York Fashion Week).

As a result, IVCi and Cisco have teamed up to provide the Social Media Listening Center, a robust solution that tracks, organizes, and visualizes social media data on interactive touch screen displays. This can include real-time mentions, popular hashtags, global conversation data, most common keywords and more. Organizations can then use this data to engage and develop relationships with a broad range of customers worldwide.

Watch the video below for a quick demo!

If you’re interested in learning more about the Social Media Listening Center how IVCi can help you visualize any type of big data tweet us @IVCiLLC or click here to send us an email.

Additional Resources: 
Social Media Listening Center Data Sheet

Webinar: Trends in Distance Learning Technology

February 18th, 2014 | Posted by Lisa Avvocato in Education | Webinars - (0 Comments)

Education today is at a tipping point. The ability to visually collaborate, share knowledge, and connect to the world is empowering educators to transform the learning environment thus motivating, and engaging students of all ages. The innovation occurring globally surrounding video-enabled blended learning or blended learning is worth the examination as we see implementation across all academic levels.

From dedicated studios and innovative classrooms to mobile devices, video conferencing today is dramatically enhancing and redefining teaching and learning. In fact, some say that the proliferation of videoconferencing affords flexibility and accessibility thus revolutionizing how educators teach and students learn. According to Gartner, mobile video users will grow from 429 Million to 2.4 Billion in 2016.

Join IVCi and Polycom for an informative webinar covering the latest trends and best practices in distance learning and visual collaboration technology.

In this session you will learn:

  • What this new video-enabled education environment looks like.
  • The role BYOD plays in blended learning environments.
  • How visual collaboration solutions can redefine teaching & learning.

Space is limited so reserve your spot today!

Global Trends in Distance Learning Technology
[Click here to Register]
Date: Tuesday, March 4, 2014
Time: 2:00 PM Eastern / 11:00 AM Pacific (US)

register