Author Archives: Nina Parker

Hail to the Chief – Video in the C-Suite

June 27th, 2012 | Posted by Nina Parker in Cloud Services | Telepresence - (0 Comments)

With the rising popularity of video conferencing applications on mobile devices and desktop units, it is easy to forget that this technology once had the most appeal with c-level executives such as CEOs, CFOs, and CIOs. Video conferencing has transformed from an elite technology used mostly by corporations with big IT budgets to a ubiquitous communications tool that now reaches a large portion of the business and consumer markets. However, c-level executives are still a group that has much to gain from use of the technology and its implementation throughout their organizations.

When executives use video conferencing for meetings with staff members or clients they expect the calls to run flawlessly every time. They neither have the time to wait for issues to be fixed nor the patience to sit through troubleshooting. The only solution that is appropriate for c-levels is one that includes high-quality systems paired with a managed service that provides total monitoring of the people, processes, and technology that are required for video meetings to be successful every time.

Interestingly, while executives enjoy great benefits from using video conferencing including reduction in travel time, holding more meetings throughout the day, and the improved quality of interactions that comes from face-to-face collaboration, video also appeals to executives because of how the organization as a whole benefits from use of the technology. The following are some of the ways corporations benefit when c-level executives implement visual communication solutions company-wide:

Increased shareholder value: Good communication is the foundation of any successful company. Video conferencing provides the ability to hold instant, face-to-face meetings with colleagues or customers located across the globe.  A company that communicates well is more efficient, increases productivity and creates value for the shareholders.

Competitive advantages gained:  Video is one weapon in a company’s arsenal that adds instant competitive advantage. For example, video helps cross-functional teams get products to market faster thanks to higher-quality collaborative meetings that can take place more frequently. Video also gives   organizations an edge by improving customer call center interactions, facilitating board and management meetings, and uniting disparate team members at a moment’s notice.

Corporate culture enhanced: Employees that join companies today have vastly different expectations for the work environment than they did even a few years ago. Mobile devices, combined with the use of video collaboration, mean that team members can do their work from just about anywhere with an internet connection. Job flexibility, such as working from home, and the reduction in travel time and expenses not only add great appeal to a company but help meet corporate initiatives like going green.

While c-level executives have unique concerns and requirements for the use of video depending on their role in the company and the type of industry of which they are a part, all executives share two common goals: making the best use of their time each day and ensuring the company is earning revenue in the most efficient way possible. Video helps executives achieve these goals while gaining a competitive advantage in the marketplace.

Video Conferencing and Retail Therapy

June 21st, 2012 | Posted by Nina Parker in Use Cases | Video Conferencing - (0 Comments)

Shopping can be therapeutic. From browsing clothing chains for the latest fashions to searching for the right tools in do-it-yourself hardware stores, the act of shopping can be relaxing and even fun. Sometimes we shop for things we don’t need because we like the experience; the layout of the store, the decor, or a courteous staff member.

In challenging economic times, brick-and-mortar retailers face more competition than ever, so the pressure is on to stand out from the crowd and get customers back in the door. To get an edge, some retailers are turning to video conferencing solutions on the sales floor or behind the scenes to improve customer service, assist in merchandise management, and enhance internal communication.

Video conferencing, when paired with a cloud-based managed service, creates realistic, in-person meeting experiences that translate well to the retail environment. Retail is all about the face-to-face, personalized exchanges that cannot be replicated with online shopping or catalogs. Video improves the in-store customer and employee experiences in the following ways:

Access to remote staff – A customer in a consumer electronics store may have a question about a new computer software application that can best be answered by an expert in a remote location. Or, the details of a product may need further clarification, but in a different language. Video is the ideal way for customers to get the right answer right away, while not having to leave the store’s premises, or engage in an impersonal audio call with a call center. In addition, the store saves money by not retaining specialized employees at each physical location.

Inventory management – When video is used among employees at disparate corporate locations, internal communication is greatly enhanced. One of the most delicate and important components of any successful retail establishment is an effective strategy for inventory control – keeping the right balance of products in stock at all times. With face-to-face communication among the staff at warehouses, corporate locations and store sites facilitated, there is a real opportunity to create an efficient inventory strategy, and store revenue may increase as a result.

Store connectivity –Employee turnover is a major concern for retailers. In addition, operational efficiencies can make or break any major chain or even mom and pop shop. Video can be used to effectively improve store operations and relations by creating in-person meeting experiences that unite a diverse and dynamic employee base. In addition, video can be used within and between retail branch locations to facilitate team meetings and create new employee incentive programs. Video also can provide headquarters with faster access to sales reports and employee information.

The right video conferencing solution can provide immeasurable benefits to retail establishments looking to gain a competitive advantage and attract customers. When video calls are managed by a third-party that specializes in making video equipment easy to use, the investment in technology quickly pays for itself with the revenue from happy customers that enjoy shopping in your store and keep coming back for their quick shopping fix.

When most of us think about oil, we are mainly concerned with how much it will cost to fill up our cars with gasoline. What we don’t consider is how gasoline actually arrives ready at the pump – the refining process that breaks crude oil down into a variety of consumer and industrial products. This process is the domain of commodity brokers – individuals who make their living putting together deals between buyers and sellers of petroleum products to feed the public’s inelastic demand.

Commodity brokers are often headquartered in one office, with several satellite locations located across the globe. Brokers must communicate with other energy brokers, traders, and clients throughout the day, while simultaneously watching movement of the markets. Communication – not to mention access to information – can make or break a deal.

Brokerage firms are turning to unified communications (UC) solutions that include video conferencing solutions to facilitate the deals that take place among numerous participants in dispersed locations. For example, UC solutions are used to:

  • Improve communication among the firm’s headquarters and satellite offices. Brokers in remote locations such as Omaha, Nebraska or Houston, Texas can maintain a presence in the New York City headquarters by remaining on video on a main screen that is visible to everyone. This creates the feeling that the remote brokers are part of the New York team, and information about clients, commodity prices, and deals can easily be shared at a moment’s notice.
  • Improve relationships with clients by strengthening rapport and building trust. Much of the communication among brokers is conducted via instant message and email. This method is effective, but lacks a personal touch. Even when there is communication over the phone, clients may not feel entirely comfortable with a transaction that is worth millions of dollars if the broker is an unknown entity. Once introductions have been made over video, and video is used as part of the communication mix, trust is established and maintained and as a result, deals are facilitated.
  • Monitor the fluctuation in petrochemical prices that occur daily on the New York Mercantile Exchange and other markets. Data from the Mercantile Exchange remains depicted on a main screen the entire day, reflecting prices in real-time.

Video can be used to achieve impressive results in the world of commodity brokers when used as part of a cloud-based UC solution that includes integration with voice, instant message, and data. When communication is improved and deals are facilitated, the result is thousands of dollars in commissions – amounts that easily and quickly justify the cost of the investment in technology.

How Hotels Charm Their Guests

May 8th, 2012 | Posted by Nina Parker in Telepresence | Unified Communications | Use Cases - (0 Comments)

Hospitality professionals know when they need to turn on some serious charm to attract customers. Given the economic environment in recent years, tourism and business travel have declined, leading to a reduction in occupancy rates, daily room rates, and REVPAR (revenue per available room). Competition is intense for the available customers – the question is, how do hotels, resorts, and casinos not only bring in new guests but ensure repeat business?

Ensuring excellent service is a given. To truly differentiate their establishments, hotels can utilize unified communication (UC) technology to transform not only the customer experience, but also improve the operating efficiency going on behind the scenes.

UC solutions, including video conferencing systems, are used to create the ultimate customer experience by:

  • Providing hotel staff with the ability to communicate efficiently in real-time, between all remote properties equipped with UC and video conferencing equipment.
  • Holding one general meeting for all hotel managers across locations, ensuring the consistency of information that is covered; topics may include customer service, housekeeping, and maintenance. In addition, the hotel staff at multiple locations can be managed from one place, greatly increasing the efficiency of operations.
  • Delivering interactive group training sessions to new employees, reducing the time and costs associated with covering the same training material at each property.
  • Addressing high turnover rates typical of the hospitality industry by facilitating the human resources recruiting process.
  • Allowing guests to easily hold face-to-face meetings with remote business associates, thereby not missing a beat while traveling. Content such as presentations, videos, and data can be shared with several participants over multiple locations.
  • Setting up video conferencing rooms that can be rented to companies looking to cut down on travel expenses. Video allows guests to hold their meetings in real time, with various partners around the globe.

UC integration can provide the hospitality industry improved and more efficient operations, better collaboration through real-time communication (with reduced travel costs), and improved guest satisfaction. The resulting guest experience is really quite charming.

Moving products to market quickly is the key to success for many pharmaceutical companies. Shortening the product development cycle ensures that companies benefit from the limited patent life that is typical for new drugs, and are compensated for the costs that are incurred during the developmental phase. Unified Communications (UC) solutions, including visual collaboration technology, enable communication with remote parties, creating the effect that all participants are sitting face-to-face, at the same table or in the same room.

UC solutions allow pharmaceutical companies to develop drugs sooner by:

  • Enabling face-to-face communication with remote parties during the crucial drug trial process.
  • Enhancing the quality and speed of decision-making, resulting in a reduction in travel related time and expenses.
  • Facilitating training, project reviews, and remote trial observation.
  • Allowing experts to collaborate more frequently with global subsidiaries.
  • Facilitating the ability of researchers and others participants to hold meetings with physicians, patients and government agencies.
  • Allowing all parties involved in the trial process to collaborate efficiently, and receive instant feedback.

The real time collaboration made possible by UC solutions allows pharmaceutical companies to more effectively partner with remote parties on research, promotion, and dissemination of new products. By enabling pharmaceuticals to bring products to market more quickly and efficiently, these companies realize revenue and profits earlier in the product development phase.