This time last week I was in beautiful Monterey, California at the third annual VCI-Group conference. Today, I am hunkered down in my house anxiously awaiting Hurricane Sandy, aka Frankenstorm, aka The Ring of Evil. As I look outside at the wind and rain that are only going to get much worse I can’t help but think about sunny California.

Polycom, Cisco and Vidyo gave keynote speeches each morning of the conference. While they all gave their own take on where the industry was going there was one key theme – convenience. Convenience is what drives adoption and it’s what is driving the video conferencing and unified communication market.

Stuart Monks, VP Group Solutions, Technology and Architecture, at Polycom discussed three drivers of the video communications industry. These drivers are hybrid cloud technology, web-centric clients, and the evolution of tablet and smartphone capabilities and connectivity. The first two drivers make it easier for organizations to implement video and unified communications solutions. Enhancements to tablets and smartphones, combined with web-centric clients, make it easier for individuals to video conference and collaborate with one another.

Jacob Nordan, Senior Director Collaboration Infrastructure, at Cisco highlighted the transition to the cloud, the new virtualized workspace, and most importantly less complex solutions. The tools and opportunities needed to collaborate now exist virtually, whether it’s through video conferencing, instant messaging, or a full-featured collaborative hub powered by WebEx Social.

Once again, this provides easier access for individuals to collaborate. Another important note Nordan made was the drive toward simplicity and removing the complexity of visual collaboration solutions. Simple solutions enhance the user experience by enabling individuals to engage and collaborate effortlessly. He stated, “The user experience drives adoption and increased adoption equals better and faster ROI.”

Finally, Ofer Shapiro, President and CEO of Vidyo, also highlighted the trends from hardware to software based clients. He cited the price-performance curve of telepresence and web-based solutions. Essentially, room-based telepresence systems provide high audio and visual quality; however, this comes at high price. Advancements in software clients and web-based solutions can now also provide a high quality audio and visual experience for a fraction of the cost. While these solutions might not provide the exact same experience, the law of diminishing returns comes into play. The investment required for room-based system begins to exceed the enhanced audio and visual quality these systems provide.

A caveat to this logic is situations where high-intensity, active collaboration is necessary. Web-based solutions work phenomenally well for planning, status updates or training sessions. However, collaborative sessions that require immediate decision making under stressful situations (for example the decision to evacuate Battery Park City and other low-lying areas of New York City in anticipation of a hurricane) require a life-like collaborative experience.

To everyone in Sandy’s path – stay safe out there and good luck!

With all the buzz around unified communications including new product releases, features, acquisitions and more, it’s easy to forget the why of UC and how it can benefit an organization. In this series of posts we will examine some of the key areas of UC and what the business benefit can be. For part one click here.

Now that we have examined what some of the key features of UC solutions are, it’s important to understand who are the major players in the market and what solutions they offer. While many of these solutions have been on the market for some time; others are new and constantly evolving.

Microsoft
Microsoft has been providing UC solutions in some form for over ten years. Microsoft’s Exchange platform (which powers around 65% of corporate email systems) has had messaging capabilities since the early versions. In 2003, Microsoft released Office Communications Server which has since evolved into Microsoft Lync. Lync has shown strong growth and interest from customers, and Microsoft recently announced that the Lync business unit has seen 40%+ growth. The solution offers what you would expect from a UC platform: presence, instant messaging, screen sharing and conferencing, video, voice, and more. In addition, Lync integrates closely with Outlook and Exchange to allow for unified messaging. Essentially email, voicemail, chat, and other communications all live within your Outlook desktop.

As part of Microsoft’s video strategy, Lync is heavily integrated with the Polycom video conferencing portfolio. From the Lync client, a user can seamlessly connect to a Polycom video system or join a multi-party conference via a Polycom bridge.

Cisco
Cisco has been offering unified communications solutions for quite some time. Jabber is the most recent and robust UC offering and integrates technology from WebEx, its voice products, Cisco Unified Presence and more. As with other offerings in the marketplace, Jabber has functionality around instant messaging and presence, voice, video conferencing and more. Of particular note with Jabber is that Cisco offers clients across multiple devices, including PC and Mac, iPad, iPhone, and Android devices.

For customers who previously used Movi video conferencing from Cisco, this product has been renamed Cisco Jabber Video for TelePresence.

IBM
IBM offers Sametime as its UC offering. Sametime provides the same features previously mentioned in other solutions: instant messaging, presence, online meetings (think WebEx), mobile, and voice. Sametime makes the UC experience more social by integrating with IBM’s social collaboration tools such as IBM WebSpere and IBM Connections. With this integration, users are able to initiate collaboration sessions within the context of their current project or assignment. For example, when reviewing documents hosted on an IBM social product for a particular project, a user can initiate a chat with an assigned team member to discuss that particular deliverable.

Avaya
Avaya offers multiple UC solutions including best-of-breed solutions that integrate with many of the tools currently available in the marketplace. Avaya’s most integrated option is Avaya Flare. Flare integrates conferencing, web collaboration, social media, presence, IM, video and more into a single interface. Perhaps one of the most compelling features of Flare is that the interface is identical across PCs, iPads, or even an Avaya Desktop Video Device (a result of Avaya’s acquisition of video conferencing manufacturer Radvision).

The Unified Communications market continues to grow and evolve at a rapid pace. There are clearly a number of strong offerings available for any size organization. When evaluating these solutions it is important to look not only at the key features but also how it can integrate into your current environment.

 This post is part of a series on unified communications solutions.

Part One: What’s in the Box?

The proliferation of unified communications solutions, such as Microsoft Lync, Cisco Jabber and IBM Sametime, has extended collaboration to employees around the world. These solutions offer many advantages, including ease of use and enhanced mobility; however, they also present a few key challenges including moving the UC experience from the desktop into the conference room.

Trying to connect a team of local participants with remote participants can be difficult using a desktop video solution. Crowding around a colleague’s PC gets extremely uncomfortable, not to mention it deteriorates the audio and visual quality of the meeting. On the other hand, having each participant join individually can become overwhelming and push the limits of cloud video bridging solutions.

After hearing these issues, our engineering team created a unique solution to easily bring unified communications to the conference room. UC Group systems are configurable, PC-based solutions that allow an organization to extend their desktop video client into a conference room setting. Anything from screen sharing to video conferencing can be accomplished with the click of a button.

Video is obtained through a PC card located in the display or from a local laptop or PC connection and displayed on the screen. Essentially, end users would connect to a video call in the same way and with the same application they would use on their computer. Then participants partake in a video conference with audio and visual quality similar to that of a traditional video conference room.

Enhanced mobility features allow end-users to connect their laptop and wheel the cart between rooms. As a result, any conference room can become a video-enabled room! Plus, with easy content display options, UC Group systems can double as presentation rooms when video is not in use. Additional features include:

  • Power management capabilities that automatically turn the display on and off
  • Fixed or pan/tilt/zoom camera to accommodate smaller or larger groups
  • Table or ceiling microphones for enhanced audio
  • Cisco WebEx integration for webinars or other web conferences
  • Connect up to 25 software or hardware video systems with Multipoint Experience

The UC Room and UC Mobile are platform agnostic and can run on any software video client including Microsoft Lync, Cisco Jabber, Polycom CMA/m100, Skype and Google Video Chat. These solutions enhance an organization’s UC platform or consumer video solution by accommodating larger groups and allowing participants to reap the benefits of a traditional video conferencing room without significant upfront investments.

Video conferencing has made it easier for managers to lead remote employees as well as enhance team cohesion among remote members. However, simply holding video calls will not guarantee a successful remote team. It requires additional time and effort to develop relationships and motivate team members who are scattered around the globe. One of the biggest challenges remote leaders face is overcoming a lack of visibility.

Managers of remote teams can’t take a walk around the office to see how their team is doing nor can team members pop by for a quick chat or clarification. For example, consider a scenario where an employee is hung up on one aspect of the project. It’s nothing major, the numbers just aren’t adding up correctly or everything seems to be in place but the program just isn’t running properly.

A local team member might signal his boss when she walks by and ask for a second set of eyes. They can take a look together, quickly spot the issue and the employee can move along on the project. Unfortunately, remote team members and managers do not have this luxury. A fully deployed UC platform can help by allowing a team member to ping his boss over instant messaging and then shift to a video conference to resolve the issue. However, if their manager does not seem available or team members do not feel comfortable with their boss they might continue to work on the problem themselves.

Developing relationships through face-to-face interactions is absolutely critical for remote leaders. Managers should proactively reach out to their remote teams to check in, ask how things are going or if there is anything they have questions about. These informal interactions not only help put team members at ease but develop a sense of trust by increasing a manager’s viability. When an employee has a question or needs a second set of eyes on a project they feel comfortable quickly reaching out to the manager.

Additionally, due to limited visibility, it is critical for remote leaders to not only have a clear vision in place but ensure each team member fully understands and supports the vision. The vision is what gives employees direction when their managers are not around and can help them make decisions without constantly checking in for approval.

For example, when developing the product packaging and promotional messaging for a new product a team member might have a choice between a cost-effective option and a higher-quality option. If the manager has clearly articulated the vision for the product is high quality the team member can make the decision on their own by selecting the higher-quality packaging material.

When setting the vision it is important to engage all remote team members. Allowing them to be part of the vision creation helps develop team spirit and cohesion, as well as, inspire team members individually.

Why Unify Your Communications - What's In The Box

With all the buzz around unified communications including new product releases, features, acquisitions and more, it’s easy to forget the why of UC and how it can benefit an organization. In this series of posts we will examine some of the key areas of UC and what the business benefit can be.

To understand what UC solutions can do for an organization it is important to understand what features and functions are included in the solutions available today. Some may think of UC as just video conferencing or web conferencing; however, it is a collection of many different technologies that are seamlessly integrated together.

Presence
Presence is a feature that is at the heart of a unified communications solution. It allows a user to communicate their availability (on the phone, away, in a meeting) while also allowing the system to provide location information (in the office, working from home, etc). How many times have you tried to reach a colleague only to learn that they are working remotely and only available on their mobile phone? Presence can provide the information need to connect to someone in the fastest manner possible.

Instant Messaging
Instant messaging makes communicating with a colleague as simple as a point and click. Clicking on a user can initiate a text conversation, similar to a text on your mobile phone that can allow for quick catch ups on key items and to also check availability for meetings down the road.

Audio Conferencing
With UC solutions it is incredibly easily to upgrade an instant messaging discussion to an audio conversation. Simply click on the users name, select the call feature and the application will dial the number stored. These calls can be a point-to-point audio discussion or include multiple audio participants in a session (similar to an audio bridge).  The connection can occur over standard phones or via the UC application directly on the user’s desktop.

Screen and Document Sharing
During an audio or IM conversation it might be necessary for parties involved to share a document or participate in a white boarding session. A UC application can upgrade the interaction by providing a visual content sharing session. Users can view each other’s screen and collaborate on a key document or deliverable together.

Video Conferencing
UC solutions offer the ability for users to meet face to face via video conferencing. All of the UC applications available offer some form of video conferencing. In some cases it may be calls limited to two participants, in other cases it can be large scale multi-party calls. In either case, the power of visual communication is enhanced as each participant can see each other while collaboration.

Mobility
The final major functionality of most UC applications is the ability to access some or all of the functions listed above via a mobile device. This could be a smartphone or a tablet such as the iPad. Either way the goal is to provide a seamless experience whether the user is on their computer or traveling with their mobile device.

It is clear that UC applications offer a robust feature set that can help organizations collaborate in new and exciting ways. Not all UC applications are created equal, so make sure to understand the entire breadth of feature set before moving forward with an implementation.

This post is part of a series on unified communications solutions.

Part Two: What’s Out There?