Unified communications and visual collaboration solutions have made it easier than ever to work from home.  Remote employees can connect with their boss, collaborate and brainstorm with peers, and drive innovation from the comfort of their couch. However, a recent Forbes article raised and important question.

Can working at home hurt your career?

It’s a possibility, according to a recent issue of MIT Sloan Management Review which notes that remote employees may receive lower performance reviews, smaller raises and fewer promotions than colleagues who go to the office each day; even if they work just as hard, if not harder.  

This is a result of what Kimberly Elsbach and Daniel Cable call “passive face time” or, simply being observed at work. It doesn’t matter what task an employee is completing, he could be writing an email to his wife or friend, and still get credit for being present in the office. What’s more important for career success though is the “extracurricular face time” which involves being seen at work outside of normal business hours or going above and beyond expectations. 

Even though remote workers typically log hours of “extracurricular time” it can go unnoticed by supervisors or peers.  Additionally, remote workers miss the crucial “water cooler chat” bonding time with the management team and other colleagues. Employees in the office are able to say hello and discuss weekend plans with upper management when passing them in the hall while remote employees rarely come in contact them.

So, how can remote employees overcome these barriers?

Elsbach and Cable suggest being immediately available at home, getting peers to talk you up and regular status reports.  However, UC and video solutions can significantly enable and enhance remote employees’ abilities for “virtual” face time. Instead of making regular phone calls and email reports, use instant messaging for quick updates and video calls for more lengthy status updates. 

Instant messaging allows for real-time, casual interactions that show an employee is hard at work.  However, remote workers must be cognizant of presence information that is available on these applications. Frequent or long periods of an idle status could give the impression that you are not around.  If you need to step away from your computer for lunch, a meeting, or any other reason make sure to change your status to “out to lunch,” “in a meeting” or “busy.”

Use video whenever possible to establish face time with managers and colleagues. Video helps build a relationship as face-to-face communication helps establish trust and can increase the likelihood of others putting in a good word to the management team.  

To help achieve extracurricular time, try emailing your boss early in the morning or late in the day noting that you have a few things to discuss when she arrives in the office.  Just make sure you are available when she is ready to touch base.  

Remote employees certainly have their work cut out for them; but, with a conscious effort they can overcome potential barriers that could affect their career.  While they may have to work a little harder to get recognition; the rest of us have to work a little harder getting ready and commuting into the office so it evens out!

The past week I had the pleasure of living down the street from the golf course where the Barclays tournament is being hosted. It was a traffic nightmare as Tiger Woods, Phil Mickelson, Bubba Watson and about 250 other players embarked on my town. Streets were blocked off and I was barricaded in to a so-called “gated community” complete with police checkpoints that required a valid form of ID to enter.

Now, don’t get me wrong, I truly appreciate their concern for our safety and preventing our neighborhood from turning into a parking lot; but this made my commute to work a little difficult to say the least.  Not only did I have to drive 15 minutes out of the way because my normal route was closed; I had to deal with the increased traffic, mass confusion of people and pedestrians everywhere.

After dealing with same madness as I made my way home, the thought of getting up and doing it all over again was nauseating. Then I realized how stupid I was to venture out to the office in the first place as I would work the rest of the week from home because I had the technology.

One of the most frustrating parts of working remotely is not being able to tell if people are available for a quick chat. When you’re in the office, you can peek your head around the corner to see if they’re free; but at home, you’re out of luck.  Or maybe not. Thanks to presence information in our nifty instant messaging application, I can tell if my boss is busy, stepped away for a few minutes or is at his desk anxiously awaiting my call. I was able to quickly touch base on certain projects and have brainstorming sessions on blog topics just as easily as if I was in the office.  It was great!

Later in the week I had a meeting with a couple people from our team. We usually meet in one of the conference rooms but I asked if we could switch to video so I wouldn’t have to trek into the office.  After they agreed, I set up a video meeting straight from Microsoft Outlook which, I would like to add, was easier than trying to reserve a conference room.  The meeting went perfectly, everyone was able to connect and we finished in record time; probably because it’s not as easy to get off topic.

As I went for a jog this morning, much easier since my commute consists of walking down the hall to my office, I realized just how awesome, amazing and lifesaving unified communications solutions are. It’s Friday already and the weekend is almost here.  Over the past three days, I haven’t even felt like I was working from home because I was able to do everything I was able to do at the office.  If I missed human interaction, all I had to do was video one of my coworkers or walk down the street and say hello to the state troopers, park police and code enforcement.  Needless to say, I’ll be happy when this is all over; but, it hasn’t been as bad as I thought it would be.

With the Olympics taking place in London this year, many local businesses throughout the city braced themselves for the increase in tourists and potential disruption of daily operations. While the actual totals are still being calculated, the total population of London was expected to expand by a third, with approximately an additional million people using the “Tube” or subway each day. What was normally a 10-15 minute commute to work could take 30- 45 minutes; placing a significant burden on employees and corporations alike.

Advanced planning and preparation were needed prior to the Olympic Games to keep corporations and other organizations running smoothly and avoid lost revenue or extended downtime. The Cabinet Office released a guide which addressed many potential obstacles companies might face in areas affected by the Games. Preparing Your Business for the Games suggested continuity plans that could be implemented to minimize the impact of increased traffic, technology failures and supply chain interruptions.

A significant concern was employee availability, as staff wanted to take time off to attend or volunteer at the games, or simply because they did not want to deal with the increased congestion traveling to work. As a result, many organizations allowed more flexible work options; such as working from home or at a different office, or altering work times to off-peak hours. Unified communications (UC) and video conferencing solutions provided an optimal platform for staff to stay engaged at work while avoiding congestion from the Games.

Karen Bond, a Director at the London office of an international consulting firm, said she encouraged most of her employees to work from home during the Olympic Games. “It was just easier than dealing with the traffic and the Tube. We kept in touch using email, phone calls and instant messaging but I did miss the face-to-face interaction with my staff.” says Ms. Bond.

Another concern was a technology failure; according to the Cabinet Office “it is possible that internet services may be slower during the Games or in very severe cases there may be drop outs due to an increased number of people accessing the internet.” Some businesses turned to cloud services to support the collaboration solutions in place by addressing network dysfunction. These services ensure video calls and other systems run over the network go smoothly no matter how much or how little traffic exists at a given time.

As the Olympic Torch has been extinguished and employees return to business as usual; companies can still use the Olympics as a learning experience. Doing things a little differently for a short period of time can offer unexpected rewards. Maybe the increased use of a video conferencing has reacquainted companies with all of the benefits video offers; from reduced travel time and expenses to a highly functional remote workforce. Or, perhaps implementing a business continuity plan prepared organizations for an unexpected power outage, snow storm or other natural disaster.

Social collaboration, a combination of social media, visual collaboration and unified communications, is becoming a significant trend in business today. When used together, these technologies can improve products or processes and ultimately drive true innovation which has a direct impact on a firm’s bottom line. This is the final post in a series discussing the benefits of social collaboration. For part one click here.

Customer needs are changing faster than the weather these days and companies have to find new ways to adapt; otherwise they will simply fade away. Pushing products or services upon customers, à la advertising or herded cattle, is no longer an effective business model. Technological innovations have changed the way consumers think, act and shop; however, they have also made it easier for companies to develop relationships with their customers.

Why should companies care about developing relationships?

Three words: customer lifetime value. The stronger the relationship a customer has with a brand the higher their loyalty, their retention and ultimately their sales. Having conversations with customers over social media and listening to their thoughts, opinions and ideas can help form a solid foundation for a relationship. Similarly, utilizing video technologies for customer service or technical support can help establish trust with consumers as video almost humanizes the company in customer eyes.

Furthermore, strong customer relationships can help drive innovation. The more companies converse with customers and the stronger the relationship is; the more apt customers are to provide honest feedback. This not only helps companies fix product flaws but allows them to stay in tune with market needs and opportunities.

Companies can collaborate with customers to create products and services that are perfectly aligned with market needs. Product development cycles can be sped up through beta versions of a product where customers provide feedback on their likes and dislikes and offer suggestions on how to make the product better. According to Nilofer Merchant in the HBR article Rules for the Social Era, “the social object that most unites people is a shared value or purpose.”

A shared value or purpose can be creating or modifying a product to satisfy a market need. People love to be the first to try something new; even more, they love giving feedback so they can say they helped create a product.  Unified communications solutions have given a new meaning to the word focus group; companies can easily set up forums for customers to give their thoughts on beta versions. This is far more cost effective, and provides better results, than hiring a few engineers and product development specialists to test all aspects of a product before mass-marketing it.

Collaboration with customers allows companies to stay agile and ahead of new trends. It helps ensure they are meeting customer needs by constantly making improvements or trying new ideas to create new niche markets. Collaboration helps companies stay relevant which really is the key to staying in the forefront of customers’ minds.

This post is part of a series covering the benefits of social collaboration within an organization.

Part One: The Rise of Social Collaboration
Part Two: Unified Communications, Unified People
Part Three: The Power of Business Partnerships

“Last year was the worst year we’ve had in the history of disasters.” – Al Berman, Disaster Recovery Institute.

That sounds pretty ominous, but what exactly does it mean?

Organizations have been facing costly downtime and the frustrating task of getting systems back online and operations up and running in the aftermath of earthquakes, tornadoes, hurricanes and more. A disaster can be as simple as a single building power failure or severe and horrific as the Japanese tsunami. Even if the event is isolated, the after effects can permeate throughout an organization, especially if employees are dispersed and required to collaborate remotely.

What’s alarming though is that countless organizations do not have a business continuity plan in place. These plans outline the processes and procedures needed to react quickly in situations and limit the amount of disaster recovery efforts needed in the aftermath.

So what is the best way to go about preparing for a disaster?

Redundancy is Key
A business continuity plan must be defined and agreed upon by all stakeholders and have well-defined IT strategy that includes redundant systems housed in multiple locations. If the organization relies on cloud hosting providers, ensure those data centers are geographically dispersed. For example, if your host is 10 miles up the road and the entire region is hit by a massive hurricane, the redundancy of the cloud will be null and void.

Enable Collaboration
Communication is perhaps the highest priority during disaster situations; therefore, any plan should include how to maintain contact with all employees. Unified communications technology plays a critical role as it keeps employees connected throughout day-to-day operations. In addition, these systems are essential to keeping the lines of communication open during a crisis. It’s far better to have employees doing their jobs during these times than spending the time trying to figure out how to do their jobs.

Harness the Power of Video
Most organizations know the power of video conferencing along with its application during normal business operations. However, video becomes even more powerful in times of duress. It can enable face-to-face collaboration in situations where people cannot meet due to crisis circumstances, such as the volcanic eruption in Iceland that stalled air travel. Keeping people connected and communicating face-to-face will facilitate better operations in addition to relieving some of the stress of the situation.

Don’t Forget the Customer
As always, the customer is paramount. An organization can do a great job keeping the business running but if they forget about the customer their efforts may be useless. Most customers will be sensitive to the situation but they are still going to expect to be served. When defining a continuity plan ensure customer communications and service are a top priority. If customers are communicating to the organization primarily via voice, the phone system must have multiple redundancies. Also, it is critical to be able to redirect voice traffic when employees can’t make it to the office.

With a well-defined business continuity plan in place, organizations can continue to function at the highest level possible while still serving their customers. A plan that takes internal and external communication and collaboration into account will not only benefit the organization but also its employees, customers and ultimately its well-being.