Although Skype’s target audience has been the consumer market, we believe this acquisition will have ripple effects that will lead to the acceleration of video conferencing use across the enterprise. We believe video conferencing will become ubiquitous as costs continue to come down, quality and ease of use increase, and it is integrated with other communication tools for mobile devices and at the desktop.
The ability to communicate effectively is so important for business leaders that top MBA programs are now featuring courses that teach “soft skills,” like how to receive feedback well, speak respectfully to subordinates, and control emotional responses to conflict, according to a recent article in the Wall Street Journal.
Although “hard skills” like finance and accounting are important and are included in most MBA programs, these skills become less relevant as employees climb the corporate ladder and start entering management positions. Managing a staff, handling disagreements, and decision making skills are abilities most will learn on the job and not the classroom – until now.
As companies invest in collaborative technology solutions that enhance communication, the need to be able to use them effectively is increased. Visual communication is on the rise, whether it be through video conferencing, Web conferencing, or streaming solutions. An effective communicator will use these solutions to his or her advantage to effectively manage teams remotely, negotiate with clients, and collaborate with remote members of the board or management teams. Business schools are recognizing what we in business are now increasingly experiencing – the value and necessity of being a skilled communicator.