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As video conferencing becomes increasingly popular and widely used,  the unique use cases continue to grow. Video has now expanded far past face-to-face conferencing for meetings.  One particularly interesting use case we have noticed recently is using video conferencing to host virtual concerts.

Picture this; you are an up and coming singer or musician trying to build a fan base or an established artist wanting to connect with your fans. Where are these fans? In the age of social media, the answer is often everywhere. Most artists would love the ability to perform for these fans all over the country or world, however, touring is expensive and often requires many resources. This is where video conferencing comes in.

In the world of music, online concerts can be a great opportunity for musicians and singers to perform for their fans all at once, connecting to them in a unique and creative way. This also opens up the performance to people who would not otherwise be able to attend the concert. Some artists are performing these concerts for large groups, while others are auctioning off private concerts and meet and greets. Similarly, some artists will perform these concerts in combination with an event they are doing at a local venue. This has been found to be a great way to expand audiences, promote their work, and connect with their fans on a truly personal level.

Along with the benefits of using video to host a concert, there are also challenges. Internet connection and bandwidth issues tend to be the largest hurdle. Not only does the artist need to have enough bandwidth to support the video, but the participants need to have a strong enough connection to enjoy the show. Also, if using a free service like Google Hangouts or Skype to host the show, attendees will need a log-in for the respective service. If they do not already have an account this can create extra steps which could result in fewer attendees.

As with most new trends there is going to be a learning and adoption curve. However, if people continue to use video conferencing more in their day to day life, we have no doubt that events like this will continue to rise in popularity along with other unique use cases.

4 Cool Uses for Video Recording and Streaming

Content continues to be king and as we discuss collaboration and communications, visual content plays a huge role. Real-time interaction on video is the norm and major meetings and announcements are made through the technology. Additionally, users continue to expect to find video content when researching topics, new products, etc.

As real-time video has made major advancements, so has the area of recording & streaming. Any video interaction that occurs now can be recorded and made available for immediate playback. This content can be as a simple as a meeting between a few colleagues that a team member was unable to attend or a massive training session that is available for thousands to view on-demand. With that in mind, here are some great uses for recording and streaming platforms:

Executive Road Show

The days of C level executives travelling around the world to all of their office locations to make announcements and presentations to teams are numbered. Video streaming makes it possible for an executive team to sit at their desk and broadcast a live video stream out to the entire organization. This can occur in real-time and Q&A sessions can be available during the event. Streaming technology makes it possible for thousands of viewers to participate simultaneously. After the live event ends, the session can be archived and made available for immediate review for those who could not attend live. These types of events make it easy for executives to get their message out to the masses and maintain consistency in that message.

Investor Relationships/Earnings Calls

More and more organizations are forgoing the traditional earnings conference call and are opting to stream live video to investors and analysts. This added visual component can add some personality to the call and can take the interaction between those reporting the financial results and those receiving it to a new level.

Human Resources

Human Resources are responsible for a myriad of items including recruiting, new employee orientation, benefits and more. Many times HR must disseminate new information regarding a change in employee health benefits or conduct training to fulfill compliance requirements. With recording and streaming, HR teams can produce high quality content once and be confident that it can be shared with the entire organization with the same consistent message. For organizations with tens of thousands of employees it is impossible to lock everyone down for one or two sessions. Additionally, these recordings can be tracked and serve as proof of compliance with regulatory and employee regulations.

Marketing

There is no better way to market a product or service than by SHOWING potential customers rather than just telling them about it. Marketing teams can create interactive sessions that feature streaming video content along with slides and other content. These events can happen in real-time and an opportunity for customers to really engage with an organization’s offering. And this content can be made available as an on-demand recording, providing another avenue for lead generation for the marketing team. An example of this type of content is a recent IVCi session covering Telehealth and some of the available solutions. We utilized a video stream along with slides and interactive Q&A. You can review the session HERE.

Clearly video streaming and recording provides a great way to share key messages and make it available for review, on-demand. As the technology as improved, more and more departments within an organization can utilize this technology without the new for IT resources and dedicated staff.

Big data is one of the biggest trends in enterprise organizations today. Everybody is talking about how it can provide valuable insights and assist organizations in making better business decisions. But what exactly is Big Data? Where do you find it? What can it do?  Let’s start from the beginning:

What is Big Data?

According to SAS, (along with Wikipedia), “Big Data is a popular term used to describe the exponential growth and availability of data, both structured and unstructured.” Structured data is, in fact, structured data; think of transaction history at retail chain or an error log at a manufacturing plant. It is easily organized and interpreted. For example, one can look at the data, see that sales spike from 12-1 pm, and infer that it is because people are shopping on their lunch break.

Unstructured data on the other hand, is not easily organized or interpreted by traditional reports or data models because of it’s typically text heavy nature. Forbes mentions Metadata, Tweets and other social media posts as good examples of unstructured data.

Where Can You Find Big Data?

The cost of storing information, or data, has significantly decreased over the past ten years. As a result, many organizations have compiled significant amounts of data around many aspects of business from finance and operations to sales and marketing. However, as Gary Audin said, “Big Data is nothing until it is analyzed so that conclusions can be gleaned and its meaning determined.” So, while organizations have amassed all of this data, it is providing relatively little value until it can be analyzed.

A great way to do this is through data visualization, or taking the massive amounts of data and creating graphical and other pictorial representations. Combining structured and unstructured data sets in a visualized format can help discover hidden correlations which can provide valuable insight on different trends within a market or organization.

How Can Organizations Use This Data?

Big Data can be used in a multitude of different ways depending on what data organizations have and what goals they are looking to accomplish. Here are a few examples of how different organizations can use Big Data:

  1. Discover Market Trends: Organizations can track keywords, early adopters and other influences on social media sites to uncover hidden market trends. For example, if a brand starts seeing a lot of social media chatter on features or enhancements to a product genre, they can utilize this data to create a new version of the product or release a software update.
  2. Track Buying Behaviors: A hotel chain can use data visualization models to track room rates and usage by location and date. Combining this with consumer buying behaviors when they visit specific locations, the hotel can uncover different buying patterns and behaviors.
  3. Analyze Productivity: Manufacturing companies can combine data on plant efficiency, raw material cost, and other contributing aspects, to discover different ways to cut costs and enhance efficiency.

These are just a few use cases for Big Data; there are countless other applications and ways to utilize this data. If you’re interested in learning more about how you can visualize your data tweet us @IVCiLLC or click here to send us an email.

Keep Your Customers In Focus

Focus groups have been around for years; they provide companies with valuable insights on the viability of products, services, marketing campaigns and more. However, the time, effort and costs associated with holding focus groups have traditionally been high. In order to get the wide range of opinions required, organizations need to hold multiple focus groups across multiple geographic regions. Previously, there was no real way to quickly connect to various demographic & geographic consumers.

Enter video conferencing.

Organizations can now connect to consumers like never before. Informal chat sessions along with formal focus groups can easily be held with the click of a button. All consumers need is a personal computer and a webcam.

Here are just a few ways organizations can utilize video conferencing solutions to conduct market research:

Real-Time Feedback: Brands can connect to current product users to find out what they love about the product, what needs improvement or what features they can add. This can be done on a one-on-one basis or in larger groups.

Preview a Marketing Campaign: Brands typically test movie trailers and other advertisements before going to market. Video solutions allow these organizations to show advertisements to a group of individuals then view reactions and hear responses in real time.

Test Market Viability: Before spending a significant amount of money on R&D, organizations can test concepts by presenting ideas and mockups to potential buyers. This allows them to nix most likely unprofitable products before a significant amount of time and effort goes into product development.

Focus groups can provide numerous insights on products and market trends and utilizing video solutions can provide faster, more economical access to consumers. Video provides the face-to-face benefits of a traditional focus group without the time and cost associate with traveling to a specific location. Brands can access a multitude of consumers with a wide range of demographics and geographic areas right from their corporate office.

Picture-4 Ways Video Can Enhance Customer Relationships

Video conferencing has long been known for reducing travel costs, saving time, and strengthening collaboration within an organization. However, when organizations utilize video conferencing to support customer relationships they have the chance to increase the ROI on their technology investment and boost both new and existing client relationships.

There are multiple ways that video conferencing can add value to customer relationships.  Here are a few that stand out;

1. Training:
Organizations can use video conferencing to help train customers on the product or service they are purchasing. This can help make the training more efficient and allows the ability to provide face-to-face training without needing to be on-location.

2. New Product Updates:
A great way to stay in touch with customers is by giving new product and existing product updates. By using video conferencing to give these updates, companies can stay connected face to face more efficiently with multiple clients.

3. Market Research:
The best way to determine what your customers and future customers need is with market research. Using video conferencing to connect with customers and gather their input is invaluable for R&D. These meetings also give companies a chance to strengthen customer relationships.

4. Adding additional resources during in-person meetings:
When on-location with customer, often times it is essential to have additional resources (i.e. engineers, technicians) there to assist with the meeting. Having those individuals connect to the meeting over video allows them provide overall support more efficiently by reducing the time lost if traveling to each meeting.

Understanding the many different ways that video conferencing can benefit an organization is imperative in truly understanding the value of visual collaboration.

To learn more about how video conferencing can assist your organization, contact us for a personalized consultation.