If you are a small or mid-sized business owner, you probably know the secret to success lies in the quality of the relationships with customers. In an increasingly competitive corporate landscape where consumers have access to more information and more choices than ever before, small companies must build and maintain closer, more personal bonds with their clients. It is this customer-focused approach that helps small businesses please customers and increase revenue.
Of course, most organizations recognize the importance of providing outstanding customer service, but small businesses are truly in the position to deliver. They can use video conferencing technology to not only keep up with competitors in their market space, but to create more efficient processes that are needed to stay competitive and keep customers coming back.
For example, video can help small businesses:
Reach out to customers: Video conferencing allows small to mid-sized businesses to extend the personal feel of the face-to-face interactions that are their hallmark. When clients can actually see the customer service agent or sales person they are speaking with, trust is more readily established and relationships are built.
Connect remote employees: When company meetings require the participation of many remote workers, time and travel expenses can add up quickly. Video can unite dispersed teams, facilitate discussions, and foster a collaborative environment – even when employees are not based in the same corporate location.
Speed up decision making: Management teams that meet frequently to discuss corporate strategy and resolve businesses issues can do so efficiently face-to-face, without leaving their offices. Desktop systems enable busy executives to connect with each other at the touch of a button, and in doing so, receive the benefits of in-person conversations.
Shorten product development time: Smaller companies can get a leg up on the competition by using video to abbreviate a product’s time to market. Video cuts down on development time by easily connecting design teams with remote subject matter experts and other knowledge workers with specific expertise.
Train more effectively: Human resources departments at smaller businesses often consist of one or two HR professionals that communicate company policies and training material to the entire staff. Video provides the ability to communicate more efficiently by delivering one message to many people simultaneously; the same message can be streamed or delivered to all workers’ desktops or remote devices at once.
Align business divisions: Even when a company is small there are no guarantees that all departments will communicate well with each other. For example, inter-departmental use of desktop video systems makes it easier for accounting to sync up its data with purchasing, or marketing to share new material with the sales team; at moment’s notice any member of the departments can have a face-to-face conversation.
Work-life balance: Skilled employees have a choice of where to work, and companies often need to compete with incentives to hire the best in the business. Video gives organizations the ability to offer a work-life balance by allowing employees to work from a home office or mobile device when needed, yet still retain the feeling of being there.
Small businesses can especially benefit from cloud based-services to help make managing the technology and expense of video conferencing easier. In addition, these services allow remote employees and customers using consumer-based video solutions or tablets and smartphones to connect effortlessly.