Fourth of July is almost here. Bring on the fireworks, the barbeques, and the fun! Before we celebrate though, let’s take a moment to say thanks to all the men and women who have fought to preserve our freedom.

In honor of our military, let’s take a look at the evolution of technology that has allowed troops to keep in touch with their families back home.

My (now) husband was Army Infantry and deployed with one of first units sent to Iraq - back when instant messaging was all the rage. I remember waking up at four o’clock in the morning so I could get thirty precious minutes chatting online with him. We would constantly say can you imagine life before IM?

Back in the days of Vietnam or World War II, soldiers had to depend on snail mail to keep in touch. I had a hard enough time waiting two to three days to hear from my husband; I can’t even imagine having to wait weeks let alone months!

But now, less than ten years later, I see all of these families who are able to stay in touch with their deployed loved ones over video. It’s simply amazing, these men and women are thousands of miles away; and yet they can still interact with their family as if they were sitting right next to them. Even if it’s only every few weeks, deployed parents are able to look into their children’s eyes, smile and reconnect. It’s such a dramatic difference from simple email or instant messaging and I must admit I get a tiny bit jealous at times. But, then I remember I have the luxury of seeing my husband every single night and at least I had IM capabilities when he was deployed.

At any rate, when I get home tonight I am going to put my flag out and fly it proudly. Then I’ll thank my veteran and every other member of the military who lost or put their life on the line to protect the rights that many of us take for granted. I hope all of you will do the same.  Happy Fourth of July!

In a recent InfoWorld article, Adopt the Cloud Kill Your IT Career, Paul Vezina makes a handful of arguments. General ideas include adopting the cloud leads to integration issues, causes security concerns and most importantly, leaves organizations susceptible to a monstrous disaster that is waiting in the wings. While some of these arguments hold true in certain situations, many do not apply for visual collaboration and unified communications technologies.

More often than not, integrating the cloud does not produce more problems than it solves. As with anything, a lack of experience or expertise can cause major problems and organizations should do their research when selecting a cloud service provider. While there certainly may be cloud providers that do not have high levels of expertise, many distinguished service providers have highly trained, expertly certified engineering teams.

Of course, this does not lead to infallibility as there are always different challenges or unexpected events that can occur during implementation. It is like completely overhauling your bathroom or kitchen, you never know what to expect until you get behind the walls. However, the chances of a major integration issue, extended downtime or complete disaster is far less when left to specialized professionals.

The experience and expertise distinguished cloud service providers have obtained allows them to not only resolve potential issues quickly, but proactively address problems before they arise. Take major software revisions for example; several organizations will simply upgrade the software on their video conferencing unit or UC client not realizing the potential effects on the rest of their environment. Distinguished service provides will thoroughly test any new updates that are released to ensure compatibility and a seamless transition. Many IT departments within an organization simply do not have the time or resources to do this.

Organizations must find a balance between IT activities to keep in house and IT activities to outsource. For example, issues regarding an employee’s phone, email or computer would be handled by an in-house IT representative and not be directed to a highly specialized engineer. Similarly, point-to-point video conferencing calls can most likely be managed end users or local IT staff. However, multi-platform video bridging and firewall traversal are better left to specialized professionals because of the sheer volume of intricacies required.

Sure, there are some people who will be able to handle these situations but in the long run it’s going to pull them from other, more productive, activities. IT departments should be able to focus on what’s most important to their organization; developing and maintaining the systems to keep the operation running efficiently.

Even if an organization is budgeting video troubleshooting, management and support into their daily agenda they are pulling resources from the areas that they can have the most impact and drive the most effective outcomes.

As video conferencing continues to become ubiquitous in the business and consumer world, the entertainment industry has taken notice and continues to integrate the technology into the plots and characters of television shows and movies.  Here’s a look at some of the more popular instances of video conferencing appearing in our favorites!

Transformers: Dark of the Moon
With the planet in peril once again, the Transformers must maintain communication with the command center of the NEST (Non-Biological Extraterrestrial Species Treaty) team.  The Transformers are in the field with their human counterparts, meeting with national security advisors and heads of defense departments. The briefing is about the latest threat and how to address it. How do they meet? Via telepresence. There is no better way to see the power of video communication than to have Optimus Prime laying down the law 4 inches away from the camera!

NCIS
NCIS (Navy Criminal Investigation Service) is one of the most popular television series on the air today. The premise of the show is a team of Navy officers who investigates crimes within and related to the Navy. The show has its fill of quirky forensic specialists and one liners (what crime drama is complete without them)?  Video conferencing comes into play with the quirky forensic specialists.  In many cases they are able to connect to the field teams to review the evidence they have analyzed back in the lab and this helps guide the next moves of the men and woman investigating and interviewing.

24
24 has been off the air for a few years now but represents the first major appearance of telepresence in entertainment and Cisco went as far to promote its inclusion in several ads and promotions.  In the show, telepresence is used in several different instances. Throughout the entire series, the plot focused on the current sitting president.  In many occasions this president is isolated and must communicate with their cabinet and national security teams remotely. Telepresence provides the life-like communication needed to make decisions that could potentially save the country from utter doom!

Up In the Air
George Clooney hired to fire you? Ouch. In this movie Clooney flies around the country as a hired gun for organizations doing massive layoffs. George loves to travel and not deal with what’s going on with his life on the ground. Video conferencing plays a pivotal role in the plot as a young new hire attempts to replace the in-person firings of the entire company with an outsourced, video conferencing based approach. This threatens Clooney’s way of life but also makes him deal with the reality of his life. This is an application of video conferencing we hope never comes to be!

Clearly video in entertainment is ever growing, just as it is in real life!

With the rising popularity of video conferencing applications on mobile devices and desktop units, it is easy to forget that this technology once had the most appeal with c-level executives such as CEOs, CFOs, and CIOs. Video conferencing has transformed from an elite technology used mostly by corporations with big IT budgets to a ubiquitous communications tool that now reaches a large portion of the business and consumer markets. However, c-level executives are still a group that has much to gain from use of the technology and its implementation throughout their organizations.

When executives use video conferencing for meetings with staff members or clients they expect the calls to run flawlessly every time. They neither have the time to wait for issues to be fixed nor the patience to sit through troubleshooting. The only solution that is appropriate for c-levels is one that includes high-quality systems paired with a managed service that provides total monitoring of the people, processes, and technology that are required for video meetings to be successful every time.

Interestingly, while executives enjoy great benefits from using video conferencing including reduction in travel time, holding more meetings throughout the day, and the improved quality of interactions that comes from face-to-face collaboration, video also appeals to executives because of how the organization as a whole benefits from use of the technology. The following are some of the ways corporations benefit when c-level executives implement visual communication solutions company-wide:

Increased shareholder value: Good communication is the foundation of any successful company. Video conferencing provides the ability to hold instant, face-to-face meetings with colleagues or customers located across the globe.  A company that communicates well is more efficient, increases productivity and creates value for the shareholders.

Competitive advantages gained:  Video is one weapon in a company’s arsenal that adds instant competitive advantage. For example, video helps cross-functional teams get products to market faster thanks to higher-quality collaborative meetings that can take place more frequently. Video also gives   organizations an edge by improving customer call center interactions, facilitating board and management meetings, and uniting disparate team members at a moment’s notice.

Corporate culture enhanced: Employees that join companies today have vastly different expectations for the work environment than they did even a few years ago. Mobile devices, combined with the use of video collaboration, mean that team members can do their work from just about anywhere with an internet connection. Job flexibility, such as working from home, and the reduction in travel time and expenses not only add great appeal to a company but help meet corporate initiatives like going green.

While c-level executives have unique concerns and requirements for the use of video depending on their role in the company and the type of industry of which they are a part, all executives share two common goals: making the best use of their time each day and ensuring the company is earning revenue in the most efficient way possible. Video helps executives achieve these goals while gaining a competitive advantage in the marketplace.

Social collaboration, a combination of social media, visual collaboration and unified communications, is becoming a significant trend in business today. When used together, these technologies can improve products or processes and ultimately drive true innovation which has a direct impact on a firm’s bottom line. This is the second post in a series discussing the benefits of social collaboration. For part one click here.

Collaboration technologies are continuously evolving and creating new ways for employees to interact with each other; both formally through WebEx and telepresence meetings and informally though IM or video chat. When employees interact with each other, they not only catch up on their personal lives but discuss different ideas or share tips and tricks. This type of social collaboration results in a type of knowledge sharing that can not only increase productivity but increase employee satisfaction.

The most effective organizations have a variety of employees with a wide range of expertise; from marketing and finance to information technology and operations management. Sometimes the best ideas are created through the most informal interactions, when employees are merely catching up with one another. Social collaboration, and the subsequent knowledge sharing, can assist with problem solving or create a more efficient process by simply providing a different point of view.

For example, a few weeks ago I was catching up with one of my colleagues and she began saying how frustrated she was with this new project. Essentially, she was completing a manual process in Excel which was not only time consuming but rather boring. Having a slight obsession with Excel, I offered to take a look to see if there was a way to make it easier. A few minutes later, I showed her a simple formula that allowed her to automate part of the process. Not only did this save her several hours of time over the course of the project, it saved her sanity by allowing her to focus on more engaging activities.

Additionally, social collaboration can spark a creative moment that leads to a product improvement or a new way to position and differentiate a service. Garnering information from people with different backgrounds or expertise can give employees the fresh perspective they need for a breakthrough idea. This can enhance both the employee and the firm’s effectiveness by ensuring they are engaged in the right activities.

Finally, allowing employees to easily interact over instant messaging and chat; then effortlessly switch to web or video conferencing helps increase employee satisfaction. By nature, humans are social creatures and crave interaction with others. Spending five minutes to discuss the weekend or the latest sports win allows employees to relax and ultimately recharge their batteries. As a result, they are more focused during meetings or when completing their individual tasks which leads to better ideas, better products and a more efficient organization.

This post is part of a series covering the benefits of social collaboration within an organization.

Part One: The Rise of Social Collaboration
Part Three: The Power of Business Partnerships
Part Four: Using Collaboration to Increase Customer Lifetime Value