On March 29th, IVCi hosted a webinar presented by Aberdeen that focused on understanding the true business benefits of video conferencing and visual collaboration as well as how small to medium business have embraced this technology. Hyoun Park, analyst, offered some compelling data about how SMB organizations have been able to derive significant ROI from their investment and driving usage and adoption.

WEBINAR RECORDING:

SLIDES PRESENTED: 

Your company probably ranks its ability to deliver outstanding customer service as an essential part of the business. But how likely is it that your clients are actually experiencing the level of customer service that you want to them to receive? If you are interested in transforming an average customer service experience into a truly exceptional interaction that customers will remember (and keep them coming back), consider implementing a visual collaboration system as part of a unified communications (UC) solution.

UC solutions, including video conferencing applications, facilitate face-to-face communication by creating life-like, virtual meetings, and can be an effective way to improve the interactions clients have with your customer service and sales teams. Video can instantly improve the customer service experience in many ways, including:

  • A more personal interaction with help desk and customer call center personnel, resulting in quicker problem resolution time and enhanced trouble-shooting.
  • Access to subject matter experts who can better address technical and product related questions.
  • Efficient training of customer service and sales teams, resulting in more informed discussions with customers.

Visual collaboration technology, when combined with cloud-based managed services, creates a meeting experience so realistic, your customers will instantly feel as though they are in the same room with the service agent or sales rep. The resulting interactions will blow away the competition, who is most likely using audio-only conferencing and is therefore lacking the in-person benefits properly implemented video technology provides.

There can be no dispute about the benefits of training to both employees and the companies they work for. Training helps employees keep up with the latest advances in their trade, makes them feel supported and appreciated, and results in improved job satisfaction. Companies reap the benefits of highly skilled workers and gain a competitive advantage; an effective training program can help differentiate a company from its competitors, giving it an edge.


So why aren’t more training programs regularly administered?

There are several road blocks that can prevent management from implementing regular training sessions; time and scheduling constraints, cost of securing training personnel, budgeting and administrative challenges, and more. But the companies that administer training programs successfully have a secret to getting the best results: unified communications (UC) technology, including video conferencing and video streaming systems. These solutions allow personal, one-on-one type training, and participants can remain at their PCs, mobile devices, or local conference rooms.

There are many advantages to using visual collaboration solutions for training employees, including:

  • The ability to effectively train a large group at one time.
  • Everyone included in the training session receives the same information from the same instructor(s).
  • Subject matter experts may be brought in from anywhere without having to travel to company locations.
  • Costs associated with hiring corporate trainers and experts to travel on site are reduced
  • Training sessions conducted over video can be archived and viewed again; a visual library of all captured sessions can be created.

Visual collaboration systems provide the catalyst to efficiently disseminate information throughout the company. The technology delivers an interactive, compelling learning environment that rivals the impact of in-person sessions, but at a greatly reduced cost. Companies that have successfully integrated this technology provide a higher quality user experience that in turn benefits the company as well as employees.

Video Conferencing adoption continues to accelerate at an amazing pace and organizations throughout the world are taking advantage of this technology to save costs, streamline their business operations, and bring remote teams together like never before. Previous, however, video conferencing was limited to larger organizations with greater budgets and more staff to manage it.  Now as the technology has simplified and the costs associated with getting started have lowered, small to medium businesses can now enjoy these same visual collaboration technologies.

Join Aberdeen Analyst Hyoun Park and IVCi on March 29th at 2 PM Eastern at a webinar that will show you how small and mid-sized organizations successfully defined, identified, and achieved ROI on video.

In this webinar, we will ask a few key questions including:

  • How are room-based, PC-based, and mobile video solutions being used?
  • What is more important for a video conferencing deployment that provides value: purchasing technology or building culture?
  • What is the best way to cut travel costs and take advantage of video?

Sign up today!

Video Conferencing for Business Success – The SMB Guide to Video Conferencing
[Click here to Register]
Date: Thursday, March 29, 2012
Time: 2:00 PM EDT (US)

Frost & Sullivan’s whitepaper, Identifying the Value of Video Collaboration: Critical Steps for Supporting Social Business, analyzes advanced communication and collaboration applications that are changing the way workplaces function in day-to-day operations. 

The research finds that through utilizing next generation tools, such as video conferencing, enterprises can expect to bolster the bottom line, cut down on decision periods, reduce costs and boost productivity. 

Read more here: http://www.bradenton.com/2012/03/01/3910963/frost-sullivan-video-conferencing.html#storylink=cpy