Today at the Visual Communications Industry Group Annual Expo, IVCi unveiled its comprehensive suite of distance learning solutions. Combining the best of Audio Visual Integration, Video Conferencing, and cloud services, these solutions enable educational institutions to extend the reach of education far outside of the classroom. IVCi is exhibiting at booth #201. If you are out at the show, come by and take a look! We are also showcasing our new UC Room solution.

Additional Resources:

IVCi Distance Learning Solutions Press Release

UC Group Systems

 

Everywhere you look there are analysts, pundits, and pretty much anyone you can think of that are saying video conferencing has hit its stride and adoption is growing exponentially. While this is true in many cases, there are still some common misconceptions that seem to be getting in the way of true ubiquity. Let’s take a look at five of them:

Myth #1: Video conferencing is too costly for small to medium businesses.

Reality: While this was once the case, the cost of video conferencing has dropped significantly. Most of the major manufacturers of enterprise video have brought lower cost solutions to market, along with some creative bundling. The line between business and consumer technology has blurred and it is now possible to use video conferencing for almost no upfront investment. While the quality of these free solutions may not match those of a fully realized business system, it’s a way to get started.

Myth #2: It is difficult to connect consumer video (Skype/Google Video Chat) to business solutions (Cisco/Polycom/Lifesize).

Reality: A number of services and technologies have come to market that completely break down the barriers of video conferencing interoperability. When you are on an audio call, you don’t think about how people are connected. Is George on a cell phone with AT&T? Is Bob on his landline with service from Verizon? The technology simply works with any phone or service; as is the case with these new video services. Users can connect with the chosen platform and the service solves potential interoperability in the cloud. The result is each participant seeing everyone else, regardless of how they got there.

Myth #3: Video conferencing is too complicated for a non-technical person to use.

Reality: Video conferencing technology has gotten easier and easier to use. Connect to a colleague can be very straight forward thanks to streamlined interfaces and automation. It can get a bit more complicated when trying to connect large groups or people across different networks, but there are video management services available that can handle everything allowing end users to focus solely on the meeting at hand.

Myth #4: You need a dedicated video network.

Reality: If you are using an immersive telepresence system, you will most likely need dedicated network for the highest quality; however, many HD video calls are carried out over the public internet. With bandwidth becoming cheaper, faster, and more reliable, public internet calls are now more successful than ever.  Unfortunately, it is impossible to predict outages and other traffic that could interrupt your video call, so if quality is mission critical, dedicated networks still offer a great solution.

Myth #5: Video conferencing is not secure.

Reality: Recent news stories have painted video conferencing technology in a negative light from a security standpoint but the reality is video can be incredibly secure. As long as systems are properly configured and restricted, they will not automatically let anyone in to a boardroom. In addition, many available cloud services provide an extra level of protection through additional encryption and randomized meeting ids.

There are many more myths than can be debunked about video conferencing but the ones above are some of the most common. As with anything, it is important to do the research and understand all of the ins and outs of the technology. Talk to you trusted technology advisors to get the real facts!

In a recent InfoWorld article, Adopt the Cloud Kill Your IT Career, Paul Vezina makes a handful of arguments. General ideas include adopting the cloud leads to integration issues, causes security concerns and most importantly, leaves organizations susceptible to a monstrous disaster that is waiting in the wings. While some of these arguments hold true in certain situations, many do not apply for visual collaboration and unified communications technologies.

More often than not, integrating the cloud does not produce more problems than it solves. As with anything, a lack of experience or expertise can cause major problems and organizations should do their research when selecting a cloud service provider. While there certainly may be cloud providers that do not have high levels of expertise, many distinguished service providers have highly trained, expertly certified engineering teams.

Of course, this does not lead to infallibility as there are always different challenges or unexpected events that can occur during implementation. It is like completely overhauling your bathroom or kitchen, you never know what to expect until you get behind the walls. However, the chances of a major integration issue, extended downtime or complete disaster is far less when left to specialized professionals.

The experience and expertise distinguished cloud service providers have obtained allows them to not only resolve potential issues quickly, but proactively address problems before they arise. Take major software revisions for example; several organizations will simply upgrade the software on their video conferencing unit or UC client not realizing the potential effects on the rest of their environment. Distinguished service provides will thoroughly test any new updates that are released to ensure compatibility and a seamless transition. Many IT departments within an organization simply do not have the time or resources to do this.

Organizations must find a balance between IT activities to keep in house and IT activities to outsource. For example, issues regarding an employee’s phone, email or computer would be handled by an in-house IT representative and not be directed to a highly specialized engineer. Similarly, point-to-point video conferencing calls can most likely be managed end users or local IT staff. However, multi-platform video bridging and firewall traversal are better left to specialized professionals because of the sheer volume of intricacies required.

Sure, there are some people who will be able to handle these situations but in the long run it’s going to pull them from other, more productive, activities. IT departments should be able to focus on what’s most important to their organization; developing and maintaining the systems to keep the operation running efficiently.

Even if an organization is budgeting video troubleshooting, management and support into their daily agenda they are pulling resources from the areas that they can have the most impact and drive the most effective outcomes.

With the rising popularity of video conferencing applications on mobile devices and desktop units, it is easy to forget that this technology once had the most appeal with c-level executives such as CEOs, CFOs, and CIOs. Video conferencing has transformed from an elite technology used mostly by corporations with big IT budgets to a ubiquitous communications tool that now reaches a large portion of the business and consumer markets. However, c-level executives are still a group that has much to gain from use of the technology and its implementation throughout their organizations.

When executives use video conferencing for meetings with staff members or clients they expect the calls to run flawlessly every time. They neither have the time to wait for issues to be fixed nor the patience to sit through troubleshooting. The only solution that is appropriate for c-levels is one that includes high-quality systems paired with a managed service that provides total monitoring of the people, processes, and technology that are required for video meetings to be successful every time.

Interestingly, while executives enjoy great benefits from using video conferencing including reduction in travel time, holding more meetings throughout the day, and the improved quality of interactions that comes from face-to-face collaboration, video also appeals to executives because of how the organization as a whole benefits from use of the technology. The following are some of the ways corporations benefit when c-level executives implement visual communication solutions company-wide:

Increased shareholder value: Good communication is the foundation of any successful company. Video conferencing provides the ability to hold instant, face-to-face meetings with colleagues or customers located across the globe.  A company that communicates well is more efficient, increases productivity and creates value for the shareholders.

Competitive advantages gained:  Video is one weapon in a company’s arsenal that adds instant competitive advantage. For example, video helps cross-functional teams get products to market faster thanks to higher-quality collaborative meetings that can take place more frequently. Video also gives   organizations an edge by improving customer call center interactions, facilitating board and management meetings, and uniting disparate team members at a moment’s notice.

Corporate culture enhanced: Employees that join companies today have vastly different expectations for the work environment than they did even a few years ago. Mobile devices, combined with the use of video collaboration, mean that team members can do their work from just about anywhere with an internet connection. Job flexibility, such as working from home, and the reduction in travel time and expenses not only add great appeal to a company but help meet corporate initiatives like going green.

While c-level executives have unique concerns and requirements for the use of video depending on their role in the company and the type of industry of which they are a part, all executives share two common goals: making the best use of their time each day and ensuring the company is earning revenue in the most efficient way possible. Video helps executives achieve these goals while gaining a competitive advantage in the marketplace.

Shopping can be therapeutic. From browsing clothing chains for the latest fashions to searching for the right tools in do-it-yourself hardware stores, the act of shopping can be relaxing and even fun. Sometimes we shop for things we don’t need because we like the experience; the layout of the store, the decor, or a courteous staff member.

In challenging economic times, brick-and-mortar retailers face more competition than ever, so the pressure is on to stand out from the crowd and get customers back in the door. To get an edge, some retailers are turning to video conferencing solutions on the sales floor or behind the scenes to improve customer service, assist in merchandise management, and enhance internal communication.

Video conferencing, when paired with a cloud-based managed service, creates realistic, in-person meeting experiences that translate well to the retail environment. Retail is all about the face-to-face, personalized exchanges that cannot be replicated with online shopping or catalogs. Video improves the in-store customer and employee experiences in the following ways:

Access to remote staff – A customer in a consumer electronics store may have a question about a new computer software application that can best be answered by an expert in a remote location. Or, the details of a product may need further clarification, but in a different language. Video is the ideal way for customers to get the right answer right away, while not having to leave the store’s premises, or engage in an impersonal audio call with a call center. In addition, the store saves money by not retaining specialized employees at each physical location.

Inventory management – When video is used among employees at disparate corporate locations, internal communication is greatly enhanced. One of the most delicate and important components of any successful retail establishment is an effective strategy for inventory control – keeping the right balance of products in stock at all times. With face-to-face communication among the staff at warehouses, corporate locations and store sites facilitated, there is a real opportunity to create an efficient inventory strategy, and store revenue may increase as a result.

Store connectivity –Employee turnover is a major concern for retailers. In addition, operational efficiencies can make or break any major chain or even mom and pop shop. Video can be used to effectively improve store operations and relations by creating in-person meeting experiences that unite a diverse and dynamic employee base. In addition, video can be used within and between retail branch locations to facilitate team meetings and create new employee incentive programs. Video also can provide headquarters with faster access to sales reports and employee information.

The right video conferencing solution can provide immeasurable benefits to retail establishments looking to gain a competitive advantage and attract customers. When video calls are managed by a third-party that specializes in making video equipment easy to use, the investment in technology quickly pays for itself with the revenue from happy customers that enjoy shopping in your store and keep coming back for their quick shopping fix.