With the rising popularity of video conferencing applications on mobile devices and desktop units, it is easy to forget that this technology once had the most appeal with c-level executives such as CEOs, CFOs, and CIOs. Video conferencing has transformed from an elite technology used mostly by corporations with big IT budgets to a ubiquitous communications tool that now reaches a large portion of the business and consumer markets. However, c-level executives are still a group that has much to gain from use of the technology and its implementation throughout their organizations.

When executives use video conferencing for meetings with staff members or clients they expect the calls to run flawlessly every time. They neither have the time to wait for issues to be fixed nor the patience to sit through troubleshooting. The only solution that is appropriate for c-levels is one that includes high-quality systems paired with a managed service that provides total monitoring of the people, processes, and technology that are required for video meetings to be successful every time.

Interestingly, while executives enjoy great benefits from using video conferencing including reduction in travel time, holding more meetings throughout the day, and the improved quality of interactions that comes from face-to-face collaboration, video also appeals to executives because of how the organization as a whole benefits from use of the technology. The following are some of the ways corporations benefit when c-level executives implement visual communication solutions company-wide:

Increased shareholder value: Good communication is the foundation of any successful company. Video conferencing provides the ability to hold instant, face-to-face meetings with colleagues or customers located across the globe.  A company that communicates well is more efficient, increases productivity and creates value for the shareholders.

Competitive advantages gained:  Video is one weapon in a company’s arsenal that adds instant competitive advantage. For example, video helps cross-functional teams get products to market faster thanks to higher-quality collaborative meetings that can take place more frequently. Video also gives   organizations an edge by improving customer call center interactions, facilitating board and management meetings, and uniting disparate team members at a moment’s notice.

Corporate culture enhanced: Employees that join companies today have vastly different expectations for the work environment than they did even a few years ago. Mobile devices, combined with the use of video collaboration, mean that team members can do their work from just about anywhere with an internet connection. Job flexibility, such as working from home, and the reduction in travel time and expenses not only add great appeal to a company but help meet corporate initiatives like going green.

While c-level executives have unique concerns and requirements for the use of video depending on their role in the company and the type of industry of which they are a part, all executives share two common goals: making the best use of their time each day and ensuring the company is earning revenue in the most efficient way possible. Video helps executives achieve these goals while gaining a competitive advantage in the marketplace.

Shopping can be therapeutic. From browsing clothing chains for the latest fashions to searching for the right tools in do-it-yourself hardware stores, the act of shopping can be relaxing and even fun. Sometimes we shop for things we don’t need because we like the experience; the layout of the store, the decor, or a courteous staff member.

In challenging economic times, brick-and-mortar retailers face more competition than ever, so the pressure is on to stand out from the crowd and get customers back in the door. To get an edge, some retailers are turning to video conferencing solutions on the sales floor or behind the scenes to improve customer service, assist in merchandise management, and enhance internal communication.

Video conferencing, when paired with a cloud-based managed service, creates realistic, in-person meeting experiences that translate well to the retail environment. Retail is all about the face-to-face, personalized exchanges that cannot be replicated with online shopping or catalogs. Video improves the in-store customer and employee experiences in the following ways:

Access to remote staff – A customer in a consumer electronics store may have a question about a new computer software application that can best be answered by an expert in a remote location. Or, the details of a product may need further clarification, but in a different language. Video is the ideal way for customers to get the right answer right away, while not having to leave the store’s premises, or engage in an impersonal audio call with a call center. In addition, the store saves money by not retaining specialized employees at each physical location.

Inventory management – When video is used among employees at disparate corporate locations, internal communication is greatly enhanced. One of the most delicate and important components of any successful retail establishment is an effective strategy for inventory control – keeping the right balance of products in stock at all times. With face-to-face communication among the staff at warehouses, corporate locations and store sites facilitated, there is a real opportunity to create an efficient inventory strategy, and store revenue may increase as a result.

Store connectivity –Employee turnover is a major concern for retailers. In addition, operational efficiencies can make or break any major chain or even mom and pop shop. Video can be used to effectively improve store operations and relations by creating in-person meeting experiences that unite a diverse and dynamic employee base. In addition, video can be used within and between retail branch locations to facilitate team meetings and create new employee incentive programs. Video also can provide headquarters with faster access to sales reports and employee information.

The right video conferencing solution can provide immeasurable benefits to retail establishments looking to gain a competitive advantage and attract customers. When video calls are managed by a third-party that specializes in making video equipment easy to use, the investment in technology quickly pays for itself with the revenue from happy customers that enjoy shopping in your store and keep coming back for their quick shopping fix.

Cloud video conferencing providers are popping up everywhere, each one promising the best service with the best features. Comparing all of the different offerings can become quite overwhelming. How do you determine which company is the best fit for your organization? Here are a few things to help narrow down the options:

Expertise: Video environments consist of several different components; endpoints, infrastructure, desktop software clients, tablets and complete audio visual integrated rooms. Look for service provider with a wide range of expertise which allows them to assist with all aspects of your video environment. This eliminates the frustrating finger-pointing when you are having an issue with one of the components.

Adaptability: An organization’s initial video needs typically differ significantly from its future video needs; therefore, select a video service provider that has a wide range of offerings. This helps build a comprehensive video environment and enables the solution to adapt to an organization’s changing needs.

Experience: The best type of experience comes from running a true production environment for a customer. A service provider might have a strong background in monitoring network activity and hardware, but have they managed the day-to-day operations of a corporation’s video environment?

Security: Sensitive data is continuously transmitted during video meetings; therefore, a service provider’s security measures are paramount to ensure this data is not intercepted. The network should be encrypted in addition to containing firewalls. Furthermore, non-disclosure agreements should accompany any comprehensive managed video service.

Attitude: Most likely, you will have a very close relationship with your video service provider; therefore, selecting a company with a customer oriented attitude is important. The best service providers realize that every organizations needs are different and will customize their offerings to best fit their needs.

While only you can determine which service provider is right for your organization; these tips can help provide a foundation for the selection process.

The Center for Digital Government has issued a brief detailing the use of cloud-based video collaboration in the public sector.  Many organizations are switching to the cloud not only for the cost savings, but for the realistic and efficient interactions video conferencing provides.  In fact, “about a quarter of government institutions in North America, Europe and Asia are already using the cloud, with another 36 percent investigating its use.”

The cloud offers an open a platform in which users can connect anytime, anywhere, with anyone, on any device.  Organizations no longer have to worry about differences in equipment; or the various platforms and networks citizens or other agencies are using. Cloud services allow for successful visual collaboration in a secure, reliable, consistent and easy to use manner; providing endless applications and benefits.

As a result, educators can easily bring engaging activities to the classroom; military personnel can report time-sensitive situations from the field so decisions can be made in real-time and healthcare experts can consult with patients thousands of miles away.  Cloud video extends an organization’s reach beyond previous geographical barriers allowing users to collaborate and make decisions quickly.

By utilizing video-as-a-service, public sector organizations can also avoid the upfront capital expenditures and management challenges associated with visual collaboration technologies.  Agencies can begin collaborating with colleagues, citizens and other agencies immediately; creating value and ROI almost instantaneously.   For example, Oakland County, Michigan’s judicial video program uses video conduct attorney-client meetings, arraignment hearings and telemedicine services.  This program has saved the county an estimated $38.4 million since its implementation four years ago.

Cloud video services provide an effective alternative; especially in a time where cost savings and increased communication are at a premium.

Additional Resources:
Video Collaboration Cloud

 

A common question among organizations is why they should make the decision to outsource their video conferencing environment to a video services provider.  Steve Jobs provides the best explanation with a whiteboard and a two-by-two grid. To get Apple refocused in 1997, he told his team members that they needed to focus on four great products instead of the random array of devices they were currently producing. He said, “Deciding what not to do is as important as deciding what to do. That’s true for companies, and it’s true for products.”

Simply put, using video-as-a-service allows organizations to focus on their core competencies; whether it’s designing and manufacturing high quality products or providing expert services.

In order to successfully operate a video environment, an organization needs video infrastructure equipment, defined processes and procedures, and a team of video professionals with experience and expertise. This requires a substantial upfront capital investment along with additional expenses for ongoing maintenance, training and equipment replacement. Not only does this become quite costly, it diverts resources from departments critical to accomplishing the organization’s mission and goals.

Video-as-a-Service (VaaS) removes the obstacles that organizations face during an enterprise implementation of visual collaboration and unified communications solutions by providing them with the tools needed to make collaboration work.

  • The People: VaaS provides access to a team of video experts with the experience and expertise to manage, operate and scale a video environment. This allows participants to simply enter a conference room or launch a video application and they are automatically connected to the video call.
  • The Process: VaaS allows organizations to take advantage defined processes and best practices for optimal meeting experiences; including centralized scheduling process, pre-meeting connectivity testing and proactive meeting monitoring. Participants can focus on the meeting at hand rather than worry about the technology.
  • The Technology: VaaS provides advanced video technology in the cloud which allows for video bridging, audio conferencing, direct voice dialing, streaming and archiving. Additional services can connect consumer video applications (Skype) or mobile devices (iPhone/iPad) allowing participants to connect from anywhere.

With VaaS, organizations can extend the reach of collaboration throughout their organization by allowing participants to collaborate anytime, anywhere, with anyone, on any device. Instead of worrying about locating the right technical staff or determining the best way to utilize video; organizations can focus on their core business practices while realizing the ROI and other business benefits of video almost immediately.