Conflict is a part of everyday life; whether it’s someone cutting you in line at Starbucks, an argument with your spouse about what to eat for dinner, or a disagreement with a co-worker about how to prepare for a zombie attack. In these instances, the conflict isn’t really that big of problem. But, what about disagreements over pricing for a new product or departmental funding? These situations can have major ramifications among team members and some organizations will try to avoid conflict at all costs. But is that healthy? Should conflict be eliminated?

In many cases the answer is no, opposing opinions and ideas are crucial to the success of an organization. Continually questioning what is right allows organizations to stay ahead of trends and adapt to market changes. In fact, in his recent HBR blog article Mark de Rond states that “rivalry within a team helps weed out inefficiencies and – however uncomfortable it may feel at times – also keeps people at the top of their game.”

If Isaac Newton had not questioned gravity or Steve Jobs not questioned the use for a personal computer where would we be today? The highest performing teams are usually composed of a diverse group of people; different backgrounds, different specialties, different ways of thinking. With so many differences, conflict is bound to happen. The difference between a high-performance team and a low-performance team is how the conflict is handled.

According to Donald Brown in An Experiential Approach to Organizational Development there are five different ways to deal with conflict. These are based on two dimensions; the desire to satisfy others and the desire to satisfy self.

  • Avoiding: people who have a low desire to satisfy themselves and others and are passive aggressive or draw away from conflict.
  • Obliging: people who like to satisfy others and smooth over conflict despite their opposing views.
  • Dominating: people who care more about their personal objectives and ignore the needs of others.
  • Compromising: people who seek out a compromise between all parties leaving everyone only partially satisfied.
  • Integrating: people who seek to examine differences in opinion by sharing information to reach a consensus or win-win situation.

Teams that consist of mainly avoiding, obliging or dominating members will typically have a lower performance because one or two people will dominate the ideas within a group. Important points may be overlooked because members who like to avoid conflict or smooth things over are afraid to upset the harmony of the group.

On the other hand, teams that consist of members who approach conflict with an open mind are more likely to come up with a well-rounded and sustainable solution. Potential holes or flaws are openly discussed and the solution is adapted to address many of these points.

Constantly challenging one another forces everyone to stay at the top of their game. Team members will research and educate themselves more before putting forth an idea in order to answer the team’s constructive criticism. More importantly, if everyone is working towards a common goal, that zombie attack will be a lot easier to fend off at the end of the day. For example, Kim’s idea of commandeering an Army tank sounds great, but when you run out of ammunition and the gas tank is empty, you will be glad that Barry insisted on also bringing a samurai sword.

The essence of effective project management lies in communication – conveying goals, updates, and other information among the many parties involved.  While the type of projects that need to be coordinated may vary across industries and company departments, all project managers must accomplish set goals within a specific timeframe. To accomplish this, project managers utilize the collaboration tools that are available to get the job done; these include email, instant messaging, and audio conferences.

While these communication devices can work well, projects that utilize video are more likely to be completed on time and on budget. Video is a valuable tool for project managers because it facilitates face-to-face communication among numerous remote parties, often simultaneously. When paired with a managed service that specializes in making video easy to use and reliable from any device, all members of the project team can check-in and meet from almost any location with internet access.

The following are some of the ways actual project managers say they use video to get a job completed on time:

Start the process:  In the beginning of a project, all remote parties join the kick-off call via video. The project manager goes through the proposal with all levels of project staff and stakeholders so that everyone understands and agrees upon the deliverables. In addition, the processes needed for achieving the deliverables can be established. Video helps all parties get better familiar with each other, and establish rapport from the beginning.

Meet with the client: Communication is not only important internally, it is vital to maintaining a good relationship with the client. Video delivers a face-to-face meeting experience, and provides the sense of control clients need to be assured that all is going according to plan. When any issues arise, video aids the discussion, as it can be used in place of an in-person meeting at a moment’s notice.

Access remote experts:  Remote experts and consultants that are needed for additional service, support, or consultation can be readily accessed without the time and expense of flying them to the company or client’s location. Video also facilitates connecting to outside vendors and agencies in multiple locations.

Training: At any point during a project additional training may be needed on equipment or software. Video provides the ability to deliver on-the-spot training to numerous participants at the same time, bypassing the usual scheduling conflicts that arise, and thereby keeping the project on schedule.

Video is a valuable collaboration tool that helps project managers streamline processes and get results.

Effective project management is the hallmark of any organization. Whether its implementation of internal or external projects, proper process and engagement must be followed. The Project Management Institute is an organization that exists solely to advocate for project management and project management professionals. To learn more about gaining certifications and the organization as a whole, visit www.pmi.org.