With the rising popularity of video conferencing applications on mobile devices and desktop units, it is easy to forget that this technology once had the most appeal with c-level executives such as CEOs, CFOs, and CIOs. Video conferencing has transformed from an elite technology used mostly by corporations with big IT budgets to a ubiquitous communications tool that now reaches a large portion of the business and consumer markets. However, c-level executives are still a group that has much to gain from use of the technology and its implementation throughout their organizations.

When executives use video conferencing for meetings with staff members or clients they expect the calls to run flawlessly every time. They neither have the time to wait for issues to be fixed nor the patience to sit through troubleshooting. The only solution that is appropriate for c-levels is one that includes high-quality systems paired with a managed service that provides total monitoring of the people, processes, and technology that are required for video meetings to be successful every time.

Interestingly, while executives enjoy great benefits from using video conferencing including reduction in travel time, holding more meetings throughout the day, and the improved quality of interactions that comes from face-to-face collaboration, video also appeals to executives because of how the organization as a whole benefits from use of the technology. The following are some of the ways corporations benefit when c-level executives implement visual communication solutions company-wide:

Increased shareholder value: Good communication is the foundation of any successful company. Video conferencing provides the ability to hold instant, face-to-face meetings with colleagues or customers located across the globe.  A company that communicates well is more efficient, increases productivity and creates value for the shareholders.

Competitive advantages gained:  Video is one weapon in a company’s arsenal that adds instant competitive advantage. For example, video helps cross-functional teams get products to market faster thanks to higher-quality collaborative meetings that can take place more frequently. Video also gives   organizations an edge by improving customer call center interactions, facilitating board and management meetings, and uniting disparate team members at a moment’s notice.

Corporate culture enhanced: Employees that join companies today have vastly different expectations for the work environment than they did even a few years ago. Mobile devices, combined with the use of video collaboration, mean that team members can do their work from just about anywhere with an internet connection. Job flexibility, such as working from home, and the reduction in travel time and expenses not only add great appeal to a company but help meet corporate initiatives like going green.

While c-level executives have unique concerns and requirements for the use of video depending on their role in the company and the type of industry of which they are a part, all executives share two common goals: making the best use of their time each day and ensuring the company is earning revenue in the most efficient way possible. Video helps executives achieve these goals while gaining a competitive advantage in the marketplace.