In a recent InfoWorld article, Adopt the Cloud Kill Your IT Career, Paul Vezina makes a handful of arguments. General ideas include adopting the cloud leads to integration issues, causes security concerns and most importantly, leaves organizations susceptible to a monstrous disaster that is waiting in the wings. While some of these arguments hold true in certain situations, many do not apply for visual collaboration and unified communications technologies.

More often than not, integrating the cloud does not produce more problems than it solves. As with anything, a lack of experience or expertise can cause major problems and organizations should do their research when selecting a cloud service provider. While there certainly may be cloud providers that do not have high levels of expertise, many distinguished service providers have highly trained, expertly certified engineering teams.

Of course, this does not lead to infallibility as there are always different challenges or unexpected events that can occur during implementation. It is like completely overhauling your bathroom or kitchen, you never know what to expect until you get behind the walls. However, the chances of a major integration issue, extended downtime or complete disaster is far less when left to specialized professionals.

The experience and expertise distinguished cloud service providers have obtained allows them to not only resolve potential issues quickly, but proactively address problems before they arise. Take major software revisions for example; several organizations will simply upgrade the software on their video conferencing unit or UC client not realizing the potential effects on the rest of their environment. Distinguished service provides will thoroughly test any new updates that are released to ensure compatibility and a seamless transition. Many IT departments within an organization simply do not have the time or resources to do this.

Organizations must find a balance between IT activities to keep in house and IT activities to outsource. For example, issues regarding an employee’s phone, email or computer would be handled by an in-house IT representative and not be directed to a highly specialized engineer. Similarly, point-to-point video conferencing calls can most likely be managed end users or local IT staff. However, multi-platform video bridging and firewall traversal are better left to specialized professionals because of the sheer volume of intricacies required.

Sure, there are some people who will be able to handle these situations but in the long run it’s going to pull them from other, more productive, activities. IT departments should be able to focus on what’s most important to their organization; developing and maintaining the systems to keep the operation running efficiently.

Even if an organization is budgeting video troubleshooting, management and support into their daily agenda they are pulling resources from the areas that they can have the most impact and drive the most effective outcomes.

There are several components that go into designing an optimal collaboration: space, displays, speakers, microphones, video switching, control systems, the list goes on. But what about the lighting; how does it fit into the mix? Believe it or not, room lighting plays a dramatic role in the image quality being displayed to remote conference participants.

Amount of Light:

Remember, there is such a thing as too much light. Meeting participants do not want to feel like they stepped into an operating room any more than stepping into a romantic restaurant. In addition to being uncomfortable for local participants, too much light can leave remote participants communicating with washed out, ghost-like figures. Conversely, not enough light can cause dark shadows and possibly distorted images for remote viewers. Finding the perfect balance of lights is imperative for displaying crisp, clear images over video.

Direct vs. Indirect Light:

Simply put, direct lighting is where camera can see a hotspot or the light causes sharp shadows or highlights, is directed toward the participants. Indirect lighting will fill or flood the space with light, prevents excessive brightness or contrast and prevents casting shadows on the participants. Indirect lighting is often configured with reflectors that direct the light toward participants faces creating a more natural appearance by defining facial features.

While indirect lighting simulates a more natural view, it can be problematic when projected displays are used in the video conferencing environment as it may put too much light on the display if not configured correctly. In these instances more controlled, direct lighting fixtures should be used.

Other Tips:

  1. All lamps should be changed at the same time for even light color distribution and to maintain consistency
  2. Down can lighting should be avoided as it causes shadows on participants’ faces.
  3. Recessed lighting on walls within camera view can help differentiate between the participant and the background.
  4. Use neutral non-white wall colors, such as light blues or grays, with a satin or flat finish to disperse the light evenly.
  5. If there are windows in the background use vertical blinds over horizontal blinds as they have a lesser effect on the transmitted camera image.

Learn more about creating an optimal collaboration environment from our Audio Visual Buyers Guide.

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