The video conferencing industry is changing faster than anyone can keep up with. The technological innovations are staggering and many have led to greater reach and lower cost, higher quality video solutions.

One of the latest trends emerging is video conferencing directly within the web browser.  HTML 5 and a new standard known as WebRTC are making many of these solutions possible. WebRTC allows browsers to facilitate real-time communication; including voice, video, and point-to-point file sharing. This new technology will soon be standard in all popular browsers.

This standard is still in a “draft” format from the Web Standards Body but many of the applications that have experimented with it have been quite impressive. Small software companies to major manufacturers of hardware based video conferencing systems have been working with web clients for some time. The advantages of this approach are:

  1. Users can be connected to a video meeting with little to no download and setup time. Currently WebRTC is not finalized so small plugins must be downloaded the first time a user enters a video meeting. In the near future this should be eliminated and the browser will be able to launch directly into the video call.
  2. Beyond a web camera, there are no hardware requirements to participate in a video meeting.
  3. Browsers exist on devices beyond PCs; mobile devices, televisions, tablets, and more. Soon these devices will be video conferencing ready out of the box without any configuration.

There have been a number of announcements that have centered on video conferencing in the web browser including:

Blue Jeans:  This service has bridged the gap between consumer and professional video conferencing offering “meet-me” rooms in the cloud that allow users of pretty much any traditional VC system  to connect with users on Skype, Google Video Chat and Microsoft Lync. Last month, Blue Jeans added a browser-based option to their service. When a user receives an invite to a Blue Jeans meeting, they can click a link and attend via their web browser.

Polycom:  Last year Polycom acquired ViVu, a small organization that had been offering “embeddable” video conferencing into web applications. This week Polycom announced the first initiative based on that acquisition. HP is now shipping a Polycom HD video application with their new web cams. The app makes it easy for users to connect, via video, to any of their contact lists from Facebook, Skype, Google, etc. When a user invites a contact, the receipt simply clicks a link and is immediately launched in a web based video call.

Cisco: A few weeks ago Cisco announced some significant updates to their Quad social portal. The newly branded Cisco Webex Social features integrated video calling that all happens in the browser.

There are sure to be many more announcements and releases around web-based video conferencing. Its impact on the industry remains to be seen, but it is sure to be significant and will only make video even more accessible for everyone.

“From Telemedicine to applications in government, entertainment, science and education, Polycom is fueling collaboration, knowledge and understanding around the world.”

We are very excited to hear that Polycom, a leader the visual collaboration space, launched its new brand!   Their history in developing innovative video collaboration products is impressive and an increased focus on UC and mobile technologies will continue to change the way people collaboration. 

In a mission to unite devises, operating systems and service provides; Polycom will make video ubiquitous through secure and easy to use technology that delivers a high quality experience to everyone, everywhere.  Watch their video below.

These are exciting times in the visual collaboration space and we cannot wait to see what Polycom comes up with next!

Video Conferencing adoption continues to accelerate at an amazing pace and organizations throughout the world are taking advantage of this technology to save costs, streamline their business operations, and bring remote teams together like never before. Previous, however, video conferencing was limited to larger organizations with greater budgets and more staff to manage it.  Now as the technology has simplified and the costs associated with getting started have lowered, small to medium businesses can now enjoy these same visual collaboration technologies.

Join Aberdeen Analyst Hyoun Park and IVCi on March 29th at 2 PM Eastern at a webinar that will show you how small and mid-sized organizations successfully defined, identified, and achieved ROI on video.

In this webinar, we will ask a few key questions including:

  • How are room-based, PC-based, and mobile video solutions being used?
  • What is more important for a video conferencing deployment that provides value: purchasing technology or building culture?
  • What is the best way to cut travel costs and take advantage of video?

Sign up today!

Video Conferencing for Business Success – The SMB Guide to Video Conferencing
[Click here to Register]
Date: Thursday, March 29, 2012
Time: 2:00 PM EDT (US)

Now in its forth year, The Mobile World Congress is a three day event that focuses on the “mobile” industry. It’s initial focus was on cellular technology, originally being called GSM Mobile World Congress. The event has now expanded its focus to encompass all areas of mobility and communications. At this year’s event video conferencing takes center stage.  Both Cisco and Polycom have a major presence at the event.  Polycom made some announcements today to extend their RealPresence platform.

Now available on the iTunes App Store, is Polycom Real Presence Mobile for iPhone (specifically the new iPhone 4s). Joining the ranks of Skype, Vidyo, and others with smartphone video apps, Polycom is extending its footprint to all levels of mobile device.

Just a few years ago it was impossible to imagine video conferencing on a device in your pocket.  Now organizations deploying or extending their visual collaboration environment can extend it right to their workers’ pockets.

What can you do with apps like these? Check out the video below:

 

 

Learn More:
Polycom RealPresence Mobile

Polycom recently entered into a strategic partnership with IBM (IBM) to incorporate its popular RealPresence video solutions technology with IBM’s interactive application called IBM Sametime and IBM Connections.

Polycom’s RealPresence video technology that host video conferences for enterprise clients are quite similar to IBM Sametime application, which facilitates Web conferencing and group chat within an organization. Hence, the integration of Sametime application with RealPresence technology will upgrade Polycom’s product feature.

The new integrated technology that supports high definition (HD) quality video calling can be accessed through different touch points like web, email, IM clients and other social media sites, hence providing enhanced solutions to different organizations to improve its work efficiency.

The advanced technology will cater to different needs of the enterprise by means of conducting virtual meetings from different touch points like email, WiFi and 3G/4G network. It will also be beneficial for the healthcare industry where doctors will be able to provide medical assistance to patients living in remote areas, thereby improving the service qualities of healthcare industries. Furthermore, the whole system is highly secure and reliable and is delivered directly from the cloud or integrated within the devices.

http://www.zacks.com/stock/news/67972/Polycom+to+Integrate+IBM+Sametime