Social media and content marketing are two of the hottest trends in marketing today. Not only can consumers interact with brands and products in an informal setting, they can conduct research, connect with other users and provide both positive and negative feedback and experiences. Unfortunately, this produces a significant amount of data, Big Data as it’s come to be known, which can be extremely difficult to monitor and track.

The ability to organize, prioritize and ultimately analyze this data in a visualized manner can provide tremendous advantages for organizations including valuable insight into trends that may otherwise remain undiscovered. This also allows brands to respond in real-time to support requests or negative experiences, drive brand engagement, and simply interact with consumers and a fun and informal atmosphere (think Marc Jacob’s Tweet Shop during New York Fashion Week).

As a result, IVCi and Cisco have teamed up to provide the Social Media Listening Center, a robust solution that tracks, organizes, and visualizes social media data on interactive touch screen displays. This can include real-time mentions, popular hashtags, global conversation data, most common keywords and more. Organizations can then use this data to engage and develop relationships with a broad range of customers worldwide.

Watch the video below for a quick demo!

If you’re interested in learning more about the Social Media Listening Center how IVCi can help you visualize any type of big data tweet us @IVCiLLC or click here to send us an email.

Additional Resources: 
Social Media Listening Center Data Sheet

With collaboration becoming more and more social, we will be looking at the effect of social media on society, culture, and group dynamics. What better way than to start with the 2012 Olympics in London, a social media hot spot.

NBC’s coverage of the Olympics includes tape-delayed broadcasts of live events that are available in real-time to fans around the world via NBC’s live video streaming service and various social media web sites. It would seem that in the age of up-to-the-minute news and sports coverage, NBC may suffer a decline in TV viewers of the games.

Actually, social media’s influence may be helping the network earn higher ratings. Social media adds to the hype of Olympic competitions, drawing viewers in and giving them a forum to discuss and comment on the performances they have seen; the energy of enthusiastic sports fans is moving from the stadium to web sites.

The organizer of the Olympics, the International Olympic Committee (IOC), recognizes the place social media now has at the Olympic games, and condones its (appropriate) use by athletes. The IOC encourages athletes and other accredited personnel to “take part in ‘social media’ and to post, blog and tweet their experiences,” according to its published guidelines. Facebook created a page for athletes to communicate with their fans called Explore London 2012. Twitter, Foursquare, Tumblr, and Instagram all have Olympic themes as well.

Social media allows fans to get into more detail of the games than the networks can provide. Users share stories, pictures, and videos. Sarah Hughes, an American figure skater and 2002 Olympic gold medalist, is attending the games in London this year. Ms. Hughes, who has a following of thousands on her blog and social media web sites like Facebook, Twitter and YouTube, is chronicling her experience at the games. She gave IVCi a first-hand account of the influence that social media is having at the Olympics this year.

“Many athletes competing in London have Twitter accounts and Facebook pages, which is letting them have a more direct connection to fans and supporters. Athletes are posting personal pictures and sending real-time updates, sometimes even from the warm-up area right before their competition. Social media has added a whole new dimension to the Olympic experience, making the games even more exciting,” said Ms. Hughes.

For example, those interested in gymnastics can follow USA Gymnastics on Twitter and receive updates on competitions, access instantaneous analysis by sports reporters, and read athletes’ commentaries. In addition to having her own web site, Gold medal gymnast Gabby Douglas is featured on several YouTube channels, has a Facebook page fans can ‘like’ and uses a Twitter account to communicate with fans.

We are just beginning to see the impact social media has on the Olympics and other major sporting events. Athletes like Lebron James, Kobe Bryant, and Roger Federer all have major followings online. The Olympics is setting a powerful precedent: when it comes to sporting events, let the social media games begin.

Photo courtesy of www.icenetwork.com