Top sales people know the secret to success lies in building relationships with their clients. However, in today’s competitive business environment, customers have the ability to research and learn about almost any solution, often before a sales person has a chance to start a conversation. So what is the value that sales professionals can bring to the customer’s buying cycle, and how do they get the opportunity to demonstrate this value in the information age?
The answer lies in the role a sales professional must now play – the role of consultant, trusted adviser, and industry expert. By truly understanding the client’s unique needs – identifying their goals, objectives, and processes, a sales person may begin the process of relationship building. This process requires time, persistence, and many face-to-face discussions.

Video Conferencing Delivers Efficient Face-to-Face Communication
Since relationships can only flourish with personal, one-to-one communication, sales professionals may face certain challenges when attempting to meet in-person with their customers. For example, a sales territory may span the length of several states. How does the sales person efficiently meet face-to-face with multiple clients who may be miles away, without investing heavily in time and money on travel? In addition, to assist with technical and other questions that may lie outside of a sales person’s area of expertise, a subject matter expert may be called in to talk with the client. How can this be easily accomplished when the expert is located in another part of the country or overseas?

Successful sales professionals address these challenges with video conferencing and unified communications (UC) technology. Visual collaboration, when supported by a cloud-based managed service, produces measurable results that can be realized almost immediately with travel saved and increased productivity. It allows sales people to more easily meet in-person with customers, maintain relationships with sales managers and vendors, and attend manufacturer or sales related training sessions. It is an efficient way for sales professionals to reach sales goals each quarter, while also making time for family and friends amidst a hectic schedule.