The New Nonprofit

April 20th, 2012 | Posted by Adam Kaiser in Use Cases | Video Conferencing - (0 Comments)

Nonprofit organizations are essential to the U.S. economy, contributing 5.4% to the GDP. According to the National Center for Charitable Statistics, there are over 1.5 million nonprofit organizations based in the United States, each with its own unique mission. Like publicly traded or for-profit entities, the bottom line for nonprofits is the same: the organization must operate with optimal efficiency and achieve its stated goals with the highest return to the stakeholders.

To achieve its goals, a nonprofit must address the following challenges that are often present:

  • Locating sources of funding.
  • Marketing the mission and what the nonprofit stands for.
  • Unifying geographically dispersed stakeholders within the organization.
  • Reducing travel related time and costs.

One way to effectively address these issues is with unified communications (UC) and visual collaboration solutions. UC technology combined with cloud-based services can provide nonprofits with the tools they need to communicate effectively, increase the productivity of the staff, and get their message out to more people, all while reducing travel related time and expenses.

Now that the benefits of UC solutions can be enjoyed without the upfront capital expenditures that had been prohibitive for many nonprofit organizations in the past, there has never been a better time for nonprofits to implement these systems to help reach their mission and further their cause.